Redefining how fans connect to sports

The Evolution of Fandom is a new podcast series hosted by Kyle Eichman, exploring how technology, media, and culture are transforming fan engagement.

Subscribe now to get first access and stay ahead of what's next in fan engagement

About the series

The Evolution of Fandom explores how the relationship between sports organizations and their audiences is changing.

Each episode features industry leaders unpacking new approaches to fan engagement, challenging traditional thinking, and sharing what’s next for teams, leagues, and media companies.

Recent Episode

Episode 4: Loyalty, membership, & the modern fan journey

Loyalty used to mean a punch card. Now it means knowing exactly who your fans are, what they care about, and how to keep earning their attention, not just their next purchase.

In episode 4, Kyle Eichman is joined by Oli Shawyer, VP of Marketing and Growth at Komo to explore:

  • Why participation is replacing points-based loyalty
  • How participation fuels first-party fan data
  • How to engage Gen Z without discounts
  • Why retention and acquisition aren't rivals
  • Rethinking how fan value gets measured
  • How fan engagement varies by market

Listen to Episode 4 now

 

Frequently asked questions

Stay ahead of the trends shaping the future of sports, media, and fan engagement.

  • Hear directly from leaders across sports, media, and technology
  • Explore how fan behavior is evolving from passive audiences to active participants
  • Gain insights on monetization, data, and community-driven engagement
  • Understand what’s next and how to prepare your organization

  • Sports marketing and digital leaders
  • League and team executives
  • SportsTech innovators and operators
  • Brand partners and media professionals

New episodes are released on the CTS website first. You can also listen on Spotify, Apple Podcasts, and YouTube.

Both. Each episode blends strategic insight with practical discussion of the technologies, platforms, and data models enabling modern fan engagement, making it valuable for both business and technical leaders.