Join us at IBC

12 - 15 September | RAI Amsterdam

Booth 5.C80

Panel: The Power of Collaboration: How strategic partnerships are transforming broadcasting

12th September: 12:30 - 13:15

Conference Room 1

As media companies increasingly collaborate to deliver content, strategic partnerships are reshaping the landscape for both traditional players, streaming services and social media companies. Audiences are being bombarded with different options across different platforms and devices more than ever. Coupled with a clear shift in the consumption habits of younger generations, the question becomes how can content stand out in this ever-increasingly competitive environment. This session will explore the far-reaching implications of collaboration and partnerships and how they are driving innovation and growth in the sector.

Speakers

Speaking Session: Solving Complexity in Broadcast Media and Sports

12th September: 15:00 - 15:15

Content Everywhere Stage (Hall 4, 4.C20)

Join Peter Gibson, VP of Product & Marketing at Comcast Technology Solutions, as he discusses the state of the media and entertainment industry today and explores how media companies and sports broadcasters can strategically streamline video operations with Comcast Media360. Gain practical insights into reducing complexity, cutting costs, and unlocking new growth opportunities in today’s demanding media landscape.

peter gibson headshot and title

Panel: The Future of Aggregation: Building smarter platforms for the next era of entertainment

13th September: 15:00 - 15:15

Content Everywhere Stage 2 (Hall 4, 4.C20)

As entertainment continues to evolve beyond traditional TV, this panel session brings together experts to explore how next-generation aggregation platforms can unlock richer, smarter experiences. ​

We'll examine how product innovation is expanding aggregation to include gaming and enhanced sports viewing, how commercial flexibility can be achieved through new monetization tools that support diverse business models, and how advances in AI and metadata platforms are enabling seamless, personalized discovery across content types. ​

This is the blueprint for building smarter entertainment ecosystems for the next era.

Speakers