The impact of SCTE 224

Ensuring that content is available and that ads can be placed on any screen is table stakes to content providers and advertisers alike.

Now, new questions are surfacing, such as how to keep the quality standards of broadcast on all devices, how to simultaneously deliver to both broadcast and online destinations, how to reach targeted audiences across platforms, and how to see a holistic reporting view of all content.

The industry standard for normalizing metadata to enable advanced advertising and accurate, rights-compliant playback and programming guides.

With the proliferation of IP-enabled devices, consumers can try to access regional content when clearances have not been granted for the location, device, or time. Comcast Technology Solutions solves this challenge with Linear Rights Metadata Management (LRM). LRM enables programmers to ensure alternate content is properly delivered to the right audience at the right time.

API-driven content event ingest and SCTE 224 normalization
Rules-based management console and distribution service
Operator solutions for SCTE 224 metadata aggregation
Policy and audience-based decision management

Customer story

Linear Rights Management Benefits:

Provides alternate content options in instances of content blackouts and device restrictions.
Supports the industry shift to terrestrial fiber content delivery.
Dynamically drives schedules into operator electronic programming guide (EPG) workflow.
Provides a single feed of rights metadata management to both programmers and operators through an aggregation of SCTE 224 events.

What is SCTE 224?

Society of Cable Telecommunications Engineer [SCTE] 224 is an event schedule notification interface (ESNI) that expands on previous standards to enable content distribution. This exciting development opens uses of blackout domains, regionalization, dynamic ad insertion, and so much more. Comcast Technology Solutions utilizes the SCTE 224 protocol within the LRM workflow for content providers and operators.

Learn more about our Linear Rights Management service.