Alterna'TV Selects Comcast Wholesale to Provide VOD Content Delivery Services
Programming from Canal 22 Internacional, Canal Once TV México, Ecuavisa Internacional, CBTV Canal Michoacan, Telemicro Internacional and LAS- Latin American Sports will be available to 56 million VOD-enabled households
Alterna'TV, one of the largest channel distributors of Latin American television in the United States, has selected Comcast Media Center (CMC) to launch its lineup of video on demand (VOD) programming for six Spanish-language television networks. VOD programming from Canal 22 Internacional, Canal Once TV Mexico, Ecuavisa Internacional from Ecuador, CBTV canal Michoacan from the state of Michoacan Mexico, Telemicro Internacional from the Dominican Republic, and LAS (Latin American Sports) from Puerto Rico, will be delivered via the CMC’s VOD distribution platform.
CMC’s VOD footprint encompasses cable systems across multiple MSOs serving more than 56 million VOD –enabled households in the U.S. and Canada.
“Alterna'TV provides only the highest level of Hispanic programming for our partners to the growing U.S. Hispanic community,” said Clemente Cabello, Executive Director of Alterna'TV. “We are very pleased to work with CMC on introducing television programming from these leading sources of Latin American television to digital cable households served by our cable operator affiliates in the U.S.”
”Our relationship with Alterna'TV will serve as a very effective and efficient method for these top providers of Latin America television to expand their presence in the North American television market,” said Richard Buchanan, Vice President and General Manager of Comcast Media Center. “Our VOD distribution platform gives content providers an easy to use, reliable, and quality-driven solution for meeting their content distribution objectives in a way that’s very cost effective and complementary to their multiplatform delivery goals.”
CMC, which distributes more than 12,000 hours of video on demand TV programming from more than 200 sources of video entertainment per month, provides its wide range of VOD content delivery services from one central location, including content acquisition, transcoding, editing and distribution. The platform operates under automated workflows and remote management capabilities to accelerate the delivery of VOD content. In addition to its role in uploading and managing television programming and related metadata, the CMC’s web-based portal gives clients a tool to track each VOD asset from CMC receipt to distribution across the VOD platform’s footprint.
As a subsidiary of Latin America’s leading satellite service provider Satmex, Alterna'TV serves as a virtual hub between Latin American programming services and potential carriage partners in the U.S., providing carriers and advertisers with direct access to America’s Spanish-speaking communities while delivering Spanish-language programming that is timely and culturally distinct to a diverse audience in the U.S. Representing authentic, local and relevant programming from Latin American programming networks, Alterna’TV accurately assesses the popularity, demand and audience for specific channels originating in Latin American and then provides this invaluable data to carriage partners in the U.S. It also provides Latin American programming partners with unparalleled technical expertise as well as an economical and efficient solution for expanding programming into the United States, reaching a potential audience of some 44 million. Please visit the website at www.alternatv.tv to learn more about ALTERNA’TV
Jeff Pryor, Priority PR
Comcast Media Center:
Phone: +1 720.270.1325