Comcast Wholesale and thePlatform Unveil theVideoPlatform
Offering a Unified Broadcast and Digital Video Distribution Solution
Comprehensive Solution Allows Media and Entertainment Companies to Seamlessly Deliver Video Content to End-Users Across All Screens
LAS VEGAS, NV - Today at the National Association of Broadcasters (NAB) Show, Comcast Platform Services companies Comcast Wholesale and thePlatform unveiled theVideoPlatform, to unify broadcast and online video technologies and offer one of the most comprehensive solutions for video management, publication, distribution and monetization. theVideoPlatform is built on the foundation of Comcast’s robust entertainment and media infrastructure and is powered by its industry-leading online video platform, mpx.
theVideoPlatform is purpose-built to enable broadcasters, operators, multichannel networks and publishers to swiftly and easily launch, manage and seamlessly provide rich, compelling video experiences across any screen, at any time. theVideoPlatform manages the complexity of the video workflow from linear to digital, enabling businesses to focus on growing their audiences and provide the consumer with viewing experiences across multiple screens from one provider.
With today’s new technologies, fast-paced operations and business models,theVideoPlatform has a unique set of products and expertise to help customers bridge the transition from traditional broadcast media to the new video world of Over-the-Top, multi-screen media creating the broadest audience reach for a customer’s content.
theVideoPlatform is an end-to-end solution that provides customers with the flexibility to choose individual services or the full technology stack. Built on open APIs and industry standard architecture, theVideoPlatform enables easy deployment and integration with existing workflows.
“With consumers’ growing desire to be entertained and informed on their terms, companies are looking to meet their demands right now and in the future,” said Barry Tishgart, vice president Comcast Wholesale. “More than other providers, theVideoPlatform offers a high degree of transparency, reliability and implementation speed. Our deep video experience, coupled with our software technology and world-class consulting services organization, save our customers time, money and resources. We are the technology partner to lead the future of television.”
Free Speech TV (FSTV), an independent non-profit news network serving 40 million subscribers recently launched theVideoPlatform for their linear and online content distribution. theVideoPlatform streamlined the network’s previously fragmented, multi-vendor workflow enabling Free Speech TV to reach a broad range of devices and platforms for both broadcast and digital distribution.
“theVideoPlatform is the cleanest and most consistent design that I have ever come across for video distribution across all screens. It is what I envisioned as our ideal plan to create a multi-screen experience for our consumers and lead us to new opportunities,” said Nathanael Reeder, Operations Director Free Speech TV.
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Primavera Group
Mary Ireland, 303.882.0900
Mary@theprimaveragroup.com
