Deutsch LA Selects Comcast AdDelivery for Distributing TV Commercials to Media Outlets
Los Angeles, CA
Deutsch LA is now delivering commercials for select clients with Comcast AdDelivery, the two companies announced today.
The LA office of Deutsch Inc., an Interpublic company, is a full-service agency providing advertising, media planning, and digital marketing. It will initially be using Comcast AdDelivery for two of its clients, Volkswagen and the California Milk Advisory Board.
Deutsch LA’s decision represents the latest additions to the growing list of more than 10,000 national, regional and local advertisers, agencies and post houses that rely on Comcast AdDelivery to meet their video asset distribution requirements.
"As television spots continue to be an important asset in the marketing arsenal to our clients, Comcast AdDelivery proved to us that they could meet our demanding level of execution by providing a high quality, extremely reliable and cost-effective digital asset management solution," said Vic Palumbo, Director of Integrated Production and Partner at Deutsch LA.
A service of Comcast Wholesale, AdDelivery uses Comcast’s 100G fiber backbone for highly reliable and rapid delivery of HD and SD ads electronically to all media destinations across the country. Its footprint encompasses the majority of US broadcast and cable networks, local broadcast stations, cable and other multichannel video distributors, radio stations, and online video web publishers.
“We are very pleased to add the LA office of Deutsch Inc. to the growing list of major advertising agencies and creative houses who have entrusted us to deliver their video assets,” stated Matt McConnell, Senior Vice President and General Manager, Comcast Wholesale. “Our experience in managing advertising for the Comcast businesses, coupled with our access to world class content solutions, allows us to offer the agency and the leading brands it represents unparalleled quality, efficiency, reliability and performance.”
Capable of delivering tens of thousands of HD and SD ads per day, with orders often sent within less than two hours’ time, Comcast AdDelivery currently provides asset management and distribution for over 10,000 national, regional and local advertisers. Comcast AdDelivery is a web-based application, so advertisers and their agencies can access Comcast AdDelivery for video asset distribution from any location, and is widely used by postproduction and dubbing houses.
About Deutsch LA
Deutsch LA is a 480-person fully integrated agency known for its award-winning creative campaigns. Integrated practices at Deutsch LA include creative advertising, media planning and buying, all aspects of digital marketing, direct marketing, public relations, design, branded entertainment and experiential marketing. Deutsch LA clients include Volkswagen, Taco Bell, Dr Pepper, Snapple, 7UP, Nintendo, Anthem Blue Cross, Fresh & Easy, California Cheese, Kettle Chips, Pop Secret and Emerald Nuts. For more information about Deutsch LA, visit www.deutschinc.com.
About Comcast AdDelivery
Comcast AdDelivery, a business unit of Comcast Wholesale, operates an automated video asset management solution that utilizes Comcast’s 100G fiber backbone for cost-effective, customizable and secure delivery of HD and SD television advertising spots with distribution to national, regional and local media destinations across the U.S. Comcast AdDelivery provides advertisers, agencies and post houses a fast, efficient and reliable method for managing and distributing video assets from postproduction to broadcast.
About Comcast Wholesale™ businesses
A division of Comcast Cable, Comcast Wholesale™ offers third party businesses access to services and technologies developed and proven by an industry leader including HITS (Headend in the Sky) and the Comcast Media Center. From content distribution and media management to advertising delivery and IP services, the Comcast Wholesale services portfolio helps businesses launch new products and remain competitive through lower up-front investment, improved efficiency and faster time to market. More information about the range of Comcast Wholesale businesses may be found at www.comcastwholesale.com.
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