Pivot Selects Comcast Wholesale™ Multiplatform Content Delivery
Los Angeles, CA
Los Angeles and Centennial, Colo, October 31 – Pivot, Participant Media’s new television network targeting Millennials (18-34) has selected the Comcast Wholesale™ media platforms to provide multiplatform content delivery services, the two companies announced today.
The Pivot TV channel is now available via the HITS® “Q2” standard definition satellite platform on AMC 18. Because HITS uses technology that builds upon widely available MPEG-2 infrastructure, Pivot’s carriage on HITS provides the network’s affiliates using MPEG-2 with an alternative to purchasing the additional equipment required for acquiring and down-converting MPEG-4 satellite feeds.
In addition, Pivot has tapped the Comcast Wholesale VOD (video on demand) content delivery platform to manage distribution of its Pivot on demand programming. Pivot’s original series include "Raising McCain" featuring Meghan McCain, “Jersey Strong,” “TakePart Live” and “Please Like Me.” In addition, U.S. television premieres of feature films on Pivot have included "Terms & Conditions May Apply" and "99%: The Occupy Wall Street Collaborative Film."
Comcast Wholesale’s VOD footprint encompasses cable systems across multiple MVPDs (multichannel video programming distributors)serving more than 56 million VOD –enabled households in the U.S. and Canada. The platform’s “Express Lane” VOD service provides Pivot and other TV network customers with a highly automated process for quick turn-around of on-air content, including television commercials that are measured using Nielsen’s commercial ratings system for measuring multiplatform viewership.
“In addition to providing us with one centralized location for addressing a number of our cross-platform content distribution requirements, the Comcast Wholesale platform has a demonstrated track record in quality, speed, efficiency and service to the MVPD community,” said Jon Rees, Senior Vice President, Technology, Pivot.
Added Matt McConnell, Senior Vice President and General Manager of Comcast Wholesale businesses, “We are pleased to welcome Pivot to the hundreds of television networks and other content providers that count on us to deliver their video programming in a manner that reinforces the quality of their brands. The chance to provide a spectrum of content solutions for Pivot, all under one roof, illustrates not only the scope of services we offer, but also the many operational advantages that our customers can experience through an integrated content management solution.”
Pivot (Pivot.tv), which launched nationally August 1st, is a new television network from Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content and, through its website TakePart.com, connects audiences to a wealth of content and customizable actions. Pivot is also changing the media landscape, available via traditional Pay TV subscription and integrating a Live and on demand streaming option via its interactive, downloadable Pivot APP. In both content and delivery, Pivot is TV for The New Greatest Generation. Follow pivot on Twitter at @pivot_tv and on Facebook at facebook.com/pivottelevision.
About Comcast Wholesale™ businesses
A division of Comcast Cable, Comcast Wholesale™ offers third party businesses access to services and technologies developed and proven by an industry leader including HITS (Headend in the Sky) and the Comcast Media Center. From content distribution and media management to advertising delivery and IP services, the Comcast Wholesale services portfolio helps businesses launch new products and remain competitive through lower up-front investment, improved efficiency and faster time to market. More information about the range of Comcast Wholesale businesses may be found at www.comcastwholesale.com
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