thePlatform Tapped as Central Video Publishing System for shomi

Provides back-end video management for Canadian subscription video-on-demand service

Seattle, WA – thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced that it is providing back-end video management services for shomi™, the new subscription video-on-demand service, launched in Canada late last year. shomi is a joint venture owned equally byRogers Communications and Shaw Communications.

thePlatform’s cloud-based mpx video management system provides several back-end functions for shomi. Specifically, mpx provides easy workflow management of video ingest; metadata management; subscriber management and viewing rights enforcement; and automated publishing across device and video player profiles.

shomi has raised the bar for multiscreen video entertainment for Canadian viewers,” said Marty Roberts, co-CEO of thePlatform. “By providing a scalable, flexible, and enterprise-grade video management system, we’re helping shomi provide its subscribers with access to their favorite shows and movies, on their device of choice.”

“We needed an experienced and reliable partner that would help us get up and running quickly,” said Dennis Kuzmar, Sr. Director, Technology, shomi. “thePlatform is renowned globally for its role in supporting video businesses and multiscreen video services, and they’ve been a great partner to help meet the evolving needs and aggressive production schedule of an SVOD start-up.”

The Canadian streaming service is available now in beta to Rogers and Shaw Internet or cable customers, while conversations continue with other BDUs. Subscribers can enjoy shomi online and on select tablets, mobile devices, set top boxes, and Xbox 360.shomi will also be coming soon to Chromecast. shomi features an all-star TV content lineup of Canadian exclusives, day-and-date releases of buzz-worthy series, and past-seasons of many of the hottest shows on television. Beyond TV binges, shomi offers hand-picked movie favorites and fun kids-and-family content.

thePlatform’s cloud-based mpx video management system provides management and publishing services for shomi.

More information about shomi is available at www.shomi.com.