Todd Porch Named VP & GM of Comcast AdDelivery™
Yahoo! And Nexstar Veteran to Oversee Platform Delivering Video Assets for Over 10,000 Agencies and Advertisers to Majority of All U.S. Media Outlets
Todd Porch, who has overseen digital advertising solutions provided by such industry leaders as Yahoo!, Nexstar and Broadcast.com, has been named Vice President and General Manager of Comcast Wholesale’s AdDelivery™ service. Comcast AdDelivery provides advertisers the opportunity to deliver video assets to 98% of all U.S. broadcast and cable television channels, local broadcast television stations and local cable ad sales operations using a single cloud-based digital asset distribution platform.
Prior to his appointment to the Comcast Wholesale senior leadership team, Porch spent four years as Executive Director of the 250-member Advertising Operations and Account Management unit at Yahoo! Inc. Porch previously had served as the Senior Director of Yahoo! Inc.’s North American Advertising Operations organization. He came to Yahoo! in 2000 through its acquisition of Broadcast.com, where his management roles included establishing and running the company’s broadcast and Internet infrastructure. Porch also served as Senior Vice President of eMedia for the Nexstar Broadcasting Group, where he managed 65 community portals as well as Nexstar’s eMedia content, product, service and sales organizations. The 22-year communications industry veteran previously held various sales and operations management positions in the telecom industry.
“Comcast AdDelivery has successfully completed an initiative to create a near-universal footprint and can now provide advertisers, agencies and post houses with one-stop access to the majority of the country’s national and local television advertising outlets,” said Matt McConnell Senior Vice President & General Manager for Comcast Wholesale. “Todd Porch brings us the leadership and experience that will help to ensure these capabilities continue to expand to meet the needs of advertisers for easy, efficient and fast ad delivery solutions.
Capable of delivering tens of thousands of HD and SD ads per day using Comcast’s enhanced100G fiber backbone, with orders often sent within less than two hours’ time, Comcast AdDelivery currently provides asset management and distribution for over 10,000 national, regional and local advertisers, including delivery of all video advertising for Comcast, the country’s fourth-largest advertiser.
About Comcast AdDelivery
As part of the Comcast Wholesale portfolio of services, Comcast AdDelivery™ operates an automated video asset management solution that utilizes Comcast’s 100G fiber backbone for cost-effective, customizable and secure delivery of HD and SD television advertising spots to national, regional and local media destinations across the U.S., Canada and Puerto Rico. Comcast AdDelivery provides advertisers, agencies and post houses a fast, efficient and reliable method for managing and distributing video assets from post-production to broadcast.
About Comcast Wholesale
Comcast Wholesale, a division of Comcast Cable, offers third-party businesses access to services and technologies developed and proven by an industry leader including HITS® (Headend in the Sky), Comcast Media Center™ and Comcast AdDelivery™. From content distribution and media management to advertising delivery and IP services, the Comcast Wholesale services portfolio helps businesses launch new products and remain competitive through lower up-front investment, improved efficiency and faster time to market.
Comcast, Comcast Wholesale and Comcast AdDelivery are trademarks or registered trademarks of Comcast. All other product or service names and marks are the property of their respective owners.