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News

  • March 30, 2021

Comcast Technology Solutions unveils new integration for centralized advertising campaign management across digital and linear tv audiences

New integration between Comcast Technology Solutions (CTS) and Innovid delivers a unified workflow, quality control, performance analysis, and omnichannel optimization of video ads  
DENVER – March 30, 2021 – Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform...
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Advertisers
  • March 10, 2021
Comcast Technology Solutions Gives Advertisers Greater Campaign Visibility and Control Across Complete Video Landscape with New Video Ad Serving Integration
New interoperability between Comcast Technology Solutions (CTS) and Flashtalking offers innovative centralized omnichannel creative management solution
DENVER – March 10, 2021 – Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new technology integration with Flashtalking, the leading global independent primary ad server specializing...
  • November 20, 2020
MultiChoice Group Picks Metrological to Deliver Premium OTT Services on DStv
Rotterdam, Netherlands – November 24, 2020 – Metrological announced today that it has been selected by MultiChoice Group to bring premium OTT services, international apps and localized content to its subscribers across Africa on its new Explora Ultra set-top box as well as...
  • September 1, 2020
Fetch TV Partners with Metrological on Expanded TV App Store for its Customers
Fetch subscribers to have access to even more premium and niche content
Rotterdam, Netherlands and Sydney, Australia – September 1, 2020 – Fetch TV and Metrological today announced a partnership that will see the Metrological Application Platform integrated onto the Fetch service. Fetch will also utilise the Metrological Lightning Framework to enhance the performance of...
  • June 9, 2020
Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising to the On-Demand Living Room
New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically, Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video
Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution that will...
  • January 30, 2020
Comcast Technology Solutions Launches New Technology for Political Advertisers
As complex multi-channel advertising becomes more critical to campaign success, the new technology simplifies the management and speed of the deployment of political advertisements across broadcast and digital destinations.
Denver, CO — January 30, 2020 – Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers with media and entertainment technology solutions, today announced the launch of a new technology solution tailored specifically to the requirements and...
  • May 22, 2019
Comcast Technology Solutions Announces New Global Ad Management Solution that Unifies Linear and Digital Workflows
Unveiling new technology in a suite of services that automates media workflows from planning and distribution to talent rights management and creative optimization.
Denver, CO — May 22, 2019 -- Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers on both the Demand-Side and Supply-Side of the business, today announced the launch of a comprehensive global ad management solution that...
  • December 6, 2018
Mediaset Collaborates with FreeWheel and Comcast Technology Solutions to Power Next-Generation Monetisation Strategy
The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach
MILAN, ITALY, December 6th 2018 – FreeWheel and Comcast Technology Solution have announced a partnership with Mediaset for the platform Mediaset Play, a new live and on demand online streaming service. The new offering helps unify Mediaset’s video distribution and advertising stack and...
  • November 28, 2018
Comcast Technology Solutions Announces Richard Nunn as Vice President and General Manager, Ad Platform
The experienced technology executive will lead efforts to help advertisers and broadcasters leverage Comcast’s technology and infrastructure to optimize advertising effectiveness wherever viewers are watching.
Denver, CO — November 28, 2018 -- Comcast Technology Solutions, whose portfolio of services includes video workflow management, publication, distribution, and monetization, today announced the appointment of Richard Nunn, a digital and technology executive with more than two decades of experience, to the...
  • October 16, 2018
Comcast Technology Solutions Selected To Provide Services For Game Show Network
Game Show Network to utilize Comcast Technology Solutions’ channel origination and transmission services as well as media asset management capabilities.
DENVER, CO – October 16, 2018 -- Comcast Technology Solutions, whose portfolio of services includes video workflow management, publication, distribution, and monetization, today announced a deal with the Game Show Network (GSN). Under the new deal Comcast Technology Solutions will provide channel origination...
  • April 11, 2018
Comcast Technology Solutions Announces New Video Player Technology, Optimized for Today’s Multiscreen Video Ecosystem
The new PDK 6 video player delivers faster time-to-first-frame, better ad performance, and an improved user experience.
Denver, CO and Las Vegas, NV – April 11, 2018 -- Comcast Technology Solutions, whose portfolio of services includes video workflow management, publication, distribution, and monetization, today announced the launch of its new video player, Player Development Kit 6 (PDK 6), developed exclusively...

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