Cloud Video Platform
Digital-first content management and delivery
Cloud Video Platform at a glance
Cloud Video Platform (CVP) is a managed service from Comcast Technology Solutions that ingests, manages, protects, monetizes and delivers live and on-demand video to any device. Streaming services, broadcasters and MVPDs use it to run AVOD, SVOD, TVOD, linear and live event businesses from one platform.
Flexible monetization for AVOD, SVOD, TVOD and live
The Cloud Video Platform (CVP) simplifies the management, monetization and publishing of video to any device, any destination, from anywhere. We offer end-to-end and modular solutions that save both time to market and minimize the total cost of deployment. The CVP enables flexible monetization and optimizes workflows, as well as media distribution across on-demand (AVOD, SVOD, TVOD), live events, linear channels, OTT services, and syndication. Plus, server-side ad insertion (SSAI) protects the quality of your playback – and your advertising – at the same time.
Cloud Video Platform for MVPDs and pay TV operators
MVPDs and operators use Cloud Video Platform to run live channels, VOD, and streaming apps from one managed service. Your subscribers expect their TV service on every screen they own. CVP gets you there without building and maintaining a separate streaming stack.
AI applications built for real-world media operations
CTS is developing AI-powered workflow applications designed to address practical needs across the content lifecycle, from preparing assets for new platforms to improving discovery, quality, and monetization.
| Video verticalization: Reformat landscape content for portrait and social-first experiences |
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| Localization: Support multilingual workflows with AI-assisted dubbing, captions, and translation processes |
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| Smart chapters: Identify intros, credits, and ad break opportunities to support content packaging and monetisation |
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| Metadata enrichment: Generate richer asset-level and scene-level data to improve discovery and search |
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| Automated quality control: Help identify issues such as black frames, missing audio, and other content integrity concerns |
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| Intelligent clipping: Find key moments within long-form content and support faster clip creation for highlights, social, trailers, and promotion |
Frequently asked questions
A cloud video platform is a managed service that ingests, manages, protects, monetizes, and delivers video, so you don't have to run that infrastructure yourself. Comcast's Cloud Video Platform (CVP) handles live, linear, and on-demand video for any device and any destination.
CVP is built for content and streaming providers, broadcasters, and MVPDs and operators. Australian public broadcaster SBS has worked with CTS for more than a decade and runs its operations and live sports events on CVP.
CVP supports AVOD, SVOD, TVOD, live events, linear channels, OTT services, and syndication.
Yes. CTS runs the platform as a managed service, so your team can focus on programming and growth instead of maintaining infrastructure.
CVP's Commerce tools let you combine subscription, ad-supported and transactional offers, with pricing in 14 currencies. Insights shows how your content performs, so you can put your budget behind the titles that bring viewers in.
Yes. CVP manages live events and linear channels in the same workflow as your VOD library.
It moves video ingest, management, protection and monetization into a managed cloud service. Operators can launch and update streaming offers faster and spend less on infrastructure they would otherwise run themselves.
Learn more about Cloud Video Platform
The CVP meets the needs of top-tier media companies, serving 110 million subscribers and playing 50 billion video streams a year, with transactions in 14 currencies.
