Webinar
Forecasting the Future: Predictions for 2026 from Media, Tech & Advertising Leaders
January 7, 2026
Discover the trends redefining media, sports, and advertising in 2026—AI, personalization, and immersive experiences.
Join Comcast Technology Solutions, Comcast Advertising and Comcast SportsTech experts as they explore the trends shaping media and sports in 2026. This forward-looking discussion covers AI-driven personalization, immersive fan experiences, ad tech innovation, and new monetization models. Learn how technologies like AR/VR, conversational AI, dynamic ad insertion, and FAST channels are transforming viewer engagement and advertising strategies.
Key highlights:
- Personalization at scale: From “one feed for everyone” to “one feed for every fan,” powered by AI and real-time data.
- Immersive fan engagement: AR/VR, smart venue apps, and microtransactions enhance live and digital experiences.
- Ad tech evolution: Dynamic ad insertion, contextual targeting, and the decline of traditional ad pods.
- AI goes mainstream: Moving beyond experimentation to drive smarter workflows, monetization, and content discovery.
- FAST channels & global reach: Complementary revenue streams and localization strategies for premium content.
- Bold predictions: Creator economy integration, immersive third-space venues, and AI-driven custom programming.
Fill out the form to watch the webinar and hear from the experts.
Please note, the views and opinions expressed by the panelists are their own and do not reflect any official policy or position of Comcast.
