Product Sheet

Cloud Video Platform advantages

Process. Understand. Decide. Control.

January 15, 2026

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When you're comparing video platforms, the feature lists start to look the same. This product sheet covers where the Cloud Video Platform (CVP) from Comcast Technology Solutions (CTS) is different, and why those differences matter to your business.

Plenty of platforms arrive as a black box with little room to configure. With CVP, every service is individually accessible and programmable, so your strategy leads the technology instead of the other way around.

By the numbers

  • 110M CVP subscribers
  • 500+ broadcast channels running 24x7x365
  • 3.2B DRM licenses served monthly
  • 50B video streams played annually

The six differentiators

  • Active/active redundancy. CVP runs in two geographically separated data centers, with adaptive load balancing and database sync routing traffic to either or both. A true broadcaster-grade SLA depends on that.
  • Video-focused commerce. A commerce engine built on CTS technology and pre-integrated with the major app stores runs subscription, transactional and ad-supported models without adding vendors.
  • Built-in DRM engine. DRM is fully in-sourced, so there's no third party to integrate or manage and no surprise extra cost. It connects directly to entitlements, which supports more complex business models.
  • Metadata normalization. The programmable ingest engine normalizes metadata from any source format, so you skip one of the biggest costs in a transformation or convergence project.
  • Security. CTS handles security once, centrally, for every customer, including frequent updates and patches, so your team doesn't carry that load.
  • Managed service. The CVP Operations team monitors your service constantly and actively manages high-profile events, which frees your people to focus on content, brand and business model.

Explore the Cloud Video Platform

 

Frequently asked questions

The Cloud Video Platform from Comcast Technology Solutions has six core differentiators: active/active redundancy, video-focused commerce, a built-in DRM engine, metadata normalization, centrally delivered security and a fully managed service. Every CVP service is also individually accessible and programmable, so it can be configured around each customer's strategy.

CTS built and runs the DRM engine inside the Cloud Video Platform instead of relying on a third-party vendor. Customers avoid another contract and cost, and the direct link to the entitlements system supports more complex business models.

CVP runs in two geographically separated data centers. Adaptive load balancing and database synchronization let traffic route to either or both, which is the basis for a broadcaster-grade service-level agreement.

The CVP commerce engine supports subscription and transactional models through direct credit card billing and app store in-app purchases, including tiered base subscriptions with add-on bundles. It also supports advertising with flexible ad policies and paid options for reduced ad loads.

Metadata normalization turns metadata from many systems and formats into one consistent format. CVP's programmable ingest engine normalizes metadata from any source format, which removes a major cost from digital transformation and convergence projects.

CVP serves 110 million subscribers and more than 500 broadcast channels running 24x7x365. It delivers 3.2 billion DRM licenses a month and plays 50 billion video streams a year.

Download the product sheet