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Comcast Technology Solutions & Broadpeak Executive Forum: On‑Demand

If you’re navigating the fast‑changing world of premium video advertising, this is a conversation worth revisiting. 

 

The Comcast Technology Solutions and Broadpeak Executive Forum brought together senior decision‑makers from across the premium video advertising ecosystem to explore how Adtech innovation is reshaping monetisation, performance, and measurement. 

 

As streaming and addressable TV continue to scale, and competition from digital platforms intensifies, this forum focuses on the commercial and technical strategies needed to unlock growth while preserving the value of premium video environments.  

 

What you'll learn 

Across keynote conversations, expert panels, and peer‑level discussions, the forum explored:

  • Monetising streaming and sports rights in a performance‑led advertising market
  • The next phase of SSAI, addressable TV and AI‑powered contextual advertising
  • Measuring what matters in premium video advertising
  • Competing with social and digital platforms while maintaining brand trust and quality
  • The future of the UK video advertising marketplace

 

The views and opinions expressed by the panelists are their own and do not reflect any official policy or position of Comcast.

 

Introduction

Will Bishop, Senior Sales Director, CTS

 

The AdTech Almanac 2026: An A-Z of the connected entertainment signals shaping the year ahead 

Dave Castell, Group Director of Advertising Technology – Engineering, Sky 

In an A-to-Z presentation about advertising, should the A be AI, or Addressability? Is the C about Content, or the Connectivity that supports the experience? Mixing real‑world examples with sharp industry observations, Dave’s presentation takes an expert look into the advertising ecosystem as it stands today and where it is going, as well as the engineering and insights behind it. 

 

Watch now to learn more!

 

The New Bundle Economy: What Subscriber Data Says About Who Wins Next 

Giles Tongue, Bango 

Bundling is back – but with more brains. AI has increasing influence on audience preferences, which means that the platforms that own the interface between viewers and the content they choose are gaining in commensurate influence as well. Learn more about the data-driven strategies that are evolving media markets, as subscriber economies continue to proliferate not just within video, but across societies. 

 

Watch now to learn more!

 

Why Premium Video Remains Mission-Critical for Marketers: A Brand Perspective on Quality Inventory in the Algorithmic Era 

Allison Keith, Founder and CEO, The Excellence Studio

The best content drives the best advertising results. It seems like an obvious statement, but as competition for viewer attention is higher than ever, the need to focus on content that truly connects with consumers is more crucial to success than ever before. For brand marketers, scale and reach is mission-critical and making excellence in what’s being shown is job one in the quest to move the needle with buyers across every screen. Drawing on real‑world examples from global brands, Alison shows how big screens, live events, and premium environments drive trust, scale, and long‑term brand impact in ways cheap, programmatic media can’t.  

 

Watch now to learn more!

 

Measuring What Matters: Driving Performance in TV Advertising

What does “good measurement” really mean in a world of CTV, digital, AI, and fragmented screens? This candid panel brings broadcasters, ad-tech leaders, and measurement veterans together to tackle the industry’s hardest question: how do we prove outcomes without losing trust, quality, or simplicity? Laurence d’Aout, VP of International Sales at FreeWheel, hosts a panel of global experts: Julien Boyreau, Director of Business Development for Broadpeak; Devendra Mishra, Sr. Manager of Advanced Advertising Technology at Virgin Media, and Anita Caras, Founder of Caras Consulting, for a deep dive into combining data, context, and human insight to elevate ad performance to new heights. 

 

Watch now to learn more!

 

Closing Remarks

Xavier Leclercq, VP of Business Development, Broadpeak 

With so much complexity that has been covered throughout these sessions, what rises to the top is the need for simplicity across workflows and across experiences. New formats for premium video are building a stronger bridge between content, advertising, and commerce. The real test is not just the novelty of new ways to connect with consumers, but in understanding at a deep level what works at scale. Tune in for insights around how the industry can create more effective ways to collaborate across the board. 

 

Watch now to learn more!