Redefining how fans connect to sports

The Evolution of Fandom is a new podcast series hosted by Kyle Eichman, exploring how technology, media, and culture are transforming fan engagement.

Don’t miss the premiere

New episodes are released exclusively on the CTS website before they’re available anywhere else.

 

Subscribe now to get first access and stay ahead of what’s next in fan engagement.

About the series

The Evolution of Fandom explores how the relationship between sports organizations and their audiences is changing.

Each episode features industry leaders unpacking new approaches to fan engagement, challenging traditional thinking, and sharing what’s next for teams, leagues, and media companies.

 

Episode 1: Social Media in Sports

Social media has evolved from a promotional channel into a core driver of fan connection, brand equity, and revenue.

In our first episode, Kyle Eichman is joined by Rhys Ryan, CEO of Ekkobar, to explore:

  • How teams and leagues are using social media today, and where they’re falling short
  • The shift toward fan-owned, data-driven engagement models
  • New approaches to building community, driving revenue, and strengthening relationships
  • What the future of social media in sports looks like

 

Frequently asked questions

Stay ahead of the trends shaping the future of sports, media, and fan engagement.

  • Hear directly from leaders across sports, media, and technology
  • Explore how fan behavior is evolving from passive audiences to active participants
  • Gain insights on monetization, data, and community-driven engagement
  • Understand what’s next and how to prepare your organization

  • Sports marketing and digital leaders
  • League and team executives
  • SportsTech innovators and operators
  • Brand partners and media professionals

New episodes are released on the CTS website first.

Both. Each episode blends strategic insight with practical discussion of the technologies, platforms, and data models enabling modern fan engagement, making it valuable for both business and technical leaders.