Host: It's almost the end of the first day at IBC in Amsterdam 2026, and it's great to catch up with Peter Gibson here at the Comcast Technology Solutions stand. Last time I saw you, we were in Las Vegas, but you're here in Amsterdam. How's day one gone for you?
Peter Gibson: It's great, it's been fantastic. There's such an energy to the show, it's infectious. So yeah, we're up and running, and it's been an active, busy day.
Host: A good day one. So, just remind people of Comcast Technology Solutions' position in the market.
Peter Gibson: Comcast Technology Solutions brings Comcast's technology, innovation, and scale to the media and entertainment industry. We work with broadcasters, content providers, programmers, operators, telcos, sports organizations, and advertisers, helping them simplify their workflows in an increasingly complex environment and better monetize their content to audiences.
Host: What are the trends that you're hearing and seeing here at IBC specifically?
Peter Gibson: Probably three that are top of mind. The first is the practical use of AI, where content providers and broadcasters are thinking about how to apply it in their operations, whether that's content workflow and supply chain or the consumer experience. It's moved from the hypothetical to how it can really transform their business and add measurable value.
The second is simplifying distribution, and the concept of digital hybrid. We've seen the convergence of broadcast and digital, but increasingly the fragmentation providers and broadcasters have experienced in how they monetize content across traditional broadcast, streaming platforms, and FAST channels. They're looking to simplify that ecosystem so they can manage their content and, really, ingest once and monetize everywhere. That's the concept we've brought to market to help them realize a better way to manage and monetize their content.
The third is hyperpersonalization. We see that in a few key areas: when it comes to the streaming or fan experience, how are you targeting and personalizing that for consumers to make it more in tune with what they want to see? You can do that through content discovery and recommendations, through personalizing the live feed a viewer wants to watch, and through fan engagement. Hyperpersonalization is about taking great content and targeting the user in a way that brings it to life for them.
Host: And talk to me specifically about AI and what you're showcasing here at IBC.
Peter Gibson: We announced last week our next-gen AI platform, built on Comcast VideoAI. It's a practical suite of applications that adds measurable value for content providers and broadcasters, covering intelligent clipping, verticalization, smart chapters, localization, and metadata enhancement. Providers can use it upstream in their supply chain, automating work like adding chapter points, or downstream, where better metadata improves the consumer experience and engagement, which leads to more ad impressions, usage, and content consumption.
Host: You mentioned localization, which is a huge challenge for global media organizations. Tell me more about how AI is tackling that, and what your solution is.
Peter Gibson: That's a really interesting area. Localization traditionally meant a lot of manual subtitling and dubbing. We're seeing a real shift in how content owners license their content globally, which represents new monetization opportunities but also a growing need to localize content. We've brought real sophistication to our AI capabilities here, preserving the intonation and voice of the original content while localizing it into the language of wherever it's being played. It's another example of AI adding measurable value for content owners as they bring their content to new audiences.
Host: One of the other big challenges for many organizations is distribution, and you've signed an agreement this week with A+E Global Media. What does that say about the market?
Peter Gibson: We announced a multi-year agreement with A+E Global Media this week to support them on distribution. Our Comcast MediaExpress platform manages their media content library and handles distribution out to a number of different streaming endpoints. It's indicative of a broader shift in the industry: content providers increasingly want to distribute and license their content more widely, since that means better monetization opportunities. At the same time, operators and streaming platforms have to aggregate all that content, which brings a lot of metadata normalization and processing work. That complexity isn't something content owners should have to focus on. They should be focused on producing great content and licensing it. MediaExpress is built to simplify that for them, letting them ingest their content and distribute it across all these platforms and endpoints.
Host: One other thing I wanted to ask about was your partnership with Ateme. What's that about?
Peter Gibson: That's another announcement from this week. It's a great partnership that brings together best-in-class components from both businesses. Ateme is one of the leaders in video compression, and our Cloud Video Platform and Comcast Media360 now let us enable live and linear streaming experiences by partnering with Ateme on content processing. Ultimately, it's about simplifying workflows for our customers, content providers, programmers, and operators, giving them a workflow that's integrated with Ateme for all the linear compression and live event processing they need, depending on their streaming platforms. We're very excited about it.
Host: For anyone watching who'd like to find out more and didn't make it to IBC, what should they do?
Peter Gibson: The best place is to go to comcastsolutions.com. We've got all our information and material about our business there.
Host: Peter, thank you very much for joining us, and good luck with the rest of the show.
Peter Gibson: Thanks very much.
