Webinar
Monetisation in MENA: Navigating the business of advertising in a shifting landscape
June 9, 2023
Monetisation in MENA: Navigating the business of advertising in a shifting landscape
Hosted by Comcast Technology Solutions and Omdia this expert-led, regionally focused webinar brings a deeper understanding of the technology and strategies needed today to build successful businesses in the ad-streaming world.
What you will learn
- What does the ad industry look like today in MENA and how are the latest technologies facilitating success?
- How and why your business should evolve from audience targeting to contextual advertising.
- How business insights and AI/ML can deliver a powerful solution to service the ad market.
- Moving forward, what should the technology footprint for your business look like?
Speakers:
Moderator: Dan Simmons, Research Director, Omdia
- Guy Spivack Head of MENA Comcast Technology Solutions
- Peter Gibson, VP Product & Marketing Comcast Technology Solutions
- Jesus Herrero, CRO Co-founder Jump Data Driven
- Marc Lauriac, Executive Director Advanced TV FreeWheel
Fill out the form to view the webinar and learn more.
Please note, the views and opinions expressed by the panelists are their own and do not reflect any official policy or position of Comcast.
