FreeWheel
FreeWheel empowers all segments of the streaming advertising ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, Chicago, London, Paris, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.
As part of the same Comcast family, CTS and FreeWheel combine scalable media technology with advanced advertising capabilities to help simplify monetisation across premium video environments. By aligning expertise and driving greater interoperability, the partnership supports more efficient, innovative and sustainable advertising solutions that benefit the wider media industry.
Introducing Context Engine
Context Engine uses AI-powered scanning tomake inventory more discoverable andbrand-safe, lifting CPMs and unlockingadvertiser demand. Because it is integrateddirectly into FreeWheel, activation takesdays rather than months, with no extravendor integrations, contracts or scanningfees. Classification stays in your hands:segments are managed in Streaming Hubusing standardized IAB and GARMtaxonomies.
