Ad Management Case Study
Advertising commerce is a complex operation for any brand, involving a variety of agencies, processes, and workflows. Comcast, one of the largest media and entertainment brands in the U.S., needed to eliminate outdated and manual advertising processes, reduce human error, and bring new innovations to fruition at the national, regional, and local levels.
The goal was to build a comprehensive system, combining media, advertising, distribution, talent rights management, and reporting into one application. The reimagined approach would be a comprehensive self-serve ad management platform.
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