Addressability Across All Screens - What does it mean for marketers and what is needed to make it a reality?
Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our session Addressability Across All Screens - What does it mean for marketers and what is needed to make it a reality?
As technology continues to improve and evolve, omnichannel addressability is more accessible than ever before. But, while the technology exists to make addressability a reality, the processes that underlie that technology often aren’t optimized to harness the power of the tools. Managing assets, versions, metadata, creatives and media across all channels is still largely manual. Find out what is needed to make addressability viable for advertisers and programmers alike.
Join Richard Nunn, GM, Advertiser Solutions, Comcast Technology Solutions as he discusses how to make addressability a reality with Luis Sourdis, Senior Director, Advertiser Product, Comcast Technology Solutions; Larry Allen, VP & GM, Addressable Enablement, Comcast Cable; and Chris Pizzurro, SVP, Global Sales & Marketing, Canoe.