| June 9, 2023

Advanced AVOD/FAST strategies – a launch plan 

Monetisation in MENA: The evolution of video 

Ad-based video experiences in the MENA region are under rapid evolution. Increased investment in digital advertising and the growth of ad-based video (like FAST and AVOD experiences) are creating huge opportunities for media businesses in MENA that have positioned themselves for success. But what does that look like?   
Comcast Technology Solutions invited key industry executives in the region to Dubai Media City to take a deep dive into today’s world of ad-supported content and how the right technology approach is foundational to success throughout the 2020s and beyond.  

Key topics: 

  • What the ad-supported streaming market looks like today in MENA, and how the latest technologies facilitate success.
  • How and why businesses should evolve from audience targeting to contextual advertising. 
  • How business insights and AI/ML can deliver a powerful solution to service the ad market.
  • The success criteria for building and migrating to advertising models in MENA. 
  • Why collaboration is critical in today’s media market. 


Panel 2  

Advanced AVOD/FAST strategies – a launch plan 

Moderator: Guy Spivack Head of MENA Comcast Technology Solutions 

  • Peter Gibson, VP Product & Marketing Comcast Technology Solutions 
  • Alexandre Paugam, Streaming Market Development Director, APAC-EMEA Harmonic 
  • Jesus Herrero, CRO Co-founder Jump Data Driven  
  • Marc Lauriac, Executive Director Advanced TV FreeWheel