The Changing Environment for Content Providers
We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” For this paper, the survey targeted technology managers who are responsible for the implementation of video distribution services. Participants were asked to rank the importance of ten of their most pressing business challenges. Discoverability topped the survey as the number one challenge, with 71 percent of participants rating it higher than maximizing lifetime value or controlling operational costs. With over 200 premium video services in the market, it’s becoming increasingly difficult for brands to get noticed; but consumers have to find the front door before any other performance metric matters.
The below infographic illuminates some more findings from the research: