Guide

Cloud Video Platform: In-depth

Your command center for scalable, multi-platform video syndication and management

July 27, 2022

How does your media move? Where does it need to go? What happens when it gets there? For companies delivering video at scale, the answers usually run through a lot of separate systems. The Cloud Video Platform (CVP) from Comcast Technology Solutions (CTS) brings them under one command-and-control architecture for an "ingest once, deliver everywhere" operation.

What sets CVP apart is that you can program it, not just configure it. It's built from dozens of micro-services, each with its own API, so your team can build the business logic your service needs. This guide walks through the whole platform, product line by product line.

By the numbers: 110M CVP subscribers · 500+ broadcast channels running 24x7x365 · 3.2B DRM licenses served monthly · 50B video streams played annually

What's inside

Core Platform: Professional Services, 24x7x365 operations and the Reference Architecture that gets new services running fast
Experience: the CVP Console, Managed UX and the Editorial CMS
Processing: ingest, metadata normalization, publishing workflows and VOD transcoding
Rules: identity, household personas, device and concurrency management, content rights, multi-DRM and the Grant/Deny Service
Content Engagement and Playback: metadata, discovery, feeds and the Selector playback gateway
Timeshifted TV and cloud recording: start-over, live pause, catch-up and cDVR
Revenue: subscription, transactional and advertising models
Data Platform and personalization: forward-looking audience insights and recommendations
VideoAI: where AI-generated metadata fits in

Frequently asked questions

The Cloud Video Platform (CVP) from Comcast Technology Solutions is a flexible, programmable, cloud-based platform for delivering pay-TV, broadcaster catch-up and direct-to-consumer services. It is the command-and-control interface for an "ingest once, deliver everywhere" operating model within Comcast Media360.

CVP is built from dozens of individual micro-services, and each one exposes its own API. Customers can combine those services to build their own business logic, so the platform adapts to their roadmap instead of the other way around.

The guide tours every CVP product line: Core Platform, Experience, Processing, Rules, Content Engagement, Playback, Timeshifted and Personal Recording, Revenue, Data Platform and personalization, plus where VideoAI fits.

Yes. CVP includes Timeshifted and Personal Recording services for start-over, live pause, fast forward and rewind, catch-up and live-to-VOD, and cloud personal recording (cDVR).

CVP Revenue services support subscription and transactional models, including tiered base subscriptions, add-on bundles, rentals, trials and promotions, as well as advertising-funded models through programmable ad policies.