Monetisation in MENA: Navigating the business of advertising in a shifting landscape

Monetisation in MENA: Navigating the business of advertising in a shifting landscape 

Hosted by Comcast Technology Solutions and Omdia this expert-led, regionally focused webinar brings a deeper understanding of the technology and strategies needed today to build successful businesses in the ad-streaming world. 

What you will learn  

• What does the ad industry look like today in MENA and how are the latest technologies facilitating success? 
• How and why your business should evolve from audience targeting to contextual advertising. 
• How business insights and AI/ML can deliver a powerful solution to service the ad market. 
• Moving forward, what should the technology footprint for your business look like? 

Speakers: 

Moderator: Dan Simmons, Research Director, Omdia 

• Guy Spivack Head of MENA Comcast Technology Solutions 
• Peter Gibson, VP Product & Marketing Comcast Technology Solutions 
• Jesus Herrero, CRO Co-founder Jump Data Driven  
• Marc Lauriac, Executive Director Advanced TV FreeWheel