Revolutionizing Ad Management: How Xfinity took ad management into the modern age

As ad tech becomes more fragmented, advertisers look for more efficient ways to manage ad campaigns. Comcast leads the way in modern ad management, navigating this changing terrain with advanced technology. Our panel explores the journey from the pre-platform era to using advanced tech, highlighting automation and cost savings.

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Please note, the views and opinions expressed by the panelists are their own and do not reflect any official policy or position of Comcast.