STREAMING IN THE 2020s – AN INDUSTRY COMES OF AGE
The streaming market is still a relatively new entrant in the media and entertainment space, having just hit its 10-year birthday. In those 10 years, significant strides have been made in the technology and services by these providers, but this area needs to continue to innovate to maintain strong growth and positive viewer experiences.
MORE THAN THREE-QUARTERS OF US BROADBAND HOUSEHOLDS SUBSCRIBE TO AN OTT SERVICE, FAR SURPASSING THE 62% THAT SUBSCRIBE A TRADITIONAL PAY-TV SERVICE VIA A CABLE OR SATELLITE PROVIDER.
We need to look beyond this current moment to ensure continued growth and innovation in streaming services. As we look ahead, what comes next in this world of streaming? What are the technological priorities to move us into the next phase of streaming?
- Understand current consumer and industry trends shaping the OTT marketplace
- See how OTT services have evolved across their businesses: operations, distribution, content, customer acquisition, and retention
- Understand how OTT services have to change to keep pace with the competition and an ever-changing consumer base
- Learn what the OTT marketplace will look like in 2025
Bart Spriester, GM, Comcast Technology Solutions
John Watts, Senior Advisor, MTM
Steve Nason, Research Director, Parks Associates