Whitepaper

Streaming in the 2020s – An Industry Comes of Age

Industry perspectives on the transformation of TV and the future of
streaming services at the dawn of the new decade

The TV 2025 Initiative is a major new international research program for the global media and entertainment industries, developed by Comcast Technology Solutions. During the course of 2020, we’ll be exploring different views and perspectives on the challenges and opportunities ahead, as the industry prepares for a decade of growth and transformation.

Today, the media and entertainment industries are robust, innovative, and dynamic, embracing the rollout of streaming services, the promise of advanced TV and video advertising, and the opportunities presented by the transition to IP delivery. However, many executives believe that the industry is only at the beginning of this journey — and that there is more work to do if the full potential of these new opportunities and developments is to be realized by 2025.

What is the state of the industry at the dawn of the new decade? What progress has been made in rolling out new services and developing new business models fit for the 2020s? How will the media and entertainment industries develop during the 2020s? What benefits can be unlocked and realized during the coming years by deploying new technologies and approaches? What are the priorities for digital transformation and change? How different will the industry look by 2025 if it continues to build on the progress made during the 2010s?

The TV 2025 Initiative will explore these questions and more, working with senior executives around the world to explore the opportunities and priorities for media and entertainment companies in the decade ahead.

Download our Streaming in the 2020s - An Industry Comes of Age to delve into this initiative and to learn more about the transformation of TV and future of streaming services.