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Today’s TV Requires Integrated Video Business Models

Joanna Mullally As stressed in the last blog post about today’s TV, generating revenue is an absolute must and new technologies have provided media companies with more instruments to optimize …
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Today’s TV Requires Knowing Your Audience

Joanna Mullally All smart businesses know that they should know their customer… their likes, dislikes, habits, demographics, etc. Observing and acting upon this personal information permits them to …
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Today’s TV Requires a Strong Backend Video System

Joanna Mullally To sum up all the previous blog posts about today’s TV, media companies need to have the ability to improve their advertising, windowing, content discovery, and viewer relationships. …
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Simplifying your content management and distribution - the case for a single source file

Richard Buchanan Since 2010, “TV Everywhere” has become a technology, a process, a goal and a destination. We are all trying to get “there,” to the ubiquitous place where one file can be viewed on …
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The Challenges of Ad Insertion Across Multiple Channels

Todd Porch, Vice President, International The methods of ad insertion vary depending on the channel, whether it be linear broadcast, on demand, or online. The expanded and varied reach between the …
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Managing Your Physical Ad Assets

Laura Durkheimer, Director Physical asset management is one of the most frequently overlooked aspects to producing, delivering, and distributing video ads. This is particularly the case with …
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Content Distribution Technologies Integrate to Create a New Paradigm

Leslie E. Russell, Linear Distribution and Marketing In the past few years, content distribution has become increasingly complicated as assets need to be prepared, managed and delivered for both …
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thePlatform’s Simon McGrath Named Top VOD Professional

Joanna Mullally We are proud to announce that our General Manager EMEA, Simon McGrath, was recently named as one of the United Kingdom’s top 50 most influential people working in Video-on-Demand …
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Monetize C3/C7 and Maximize the Value of Your VOD Content

Paul Brickel Viewers are consuming Video-on-Demand (VOD) content at an increasingly rapid pace, which has created monetization opportunities for pay TV operators. However, making the most of these …
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Automatic Availability Windows

Paul Brickel Managing media availability has become increasingly complicated and dynamic. Content exclusivity for negotiated time periods is now commonplace – it frequently moves in and out of …
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