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SportsTechBuzz at NAB 2026, Day 3: Live Reports From the Show Floor in Vegas

Content & streaming providers Sports teams & leagues The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas …
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Tech Transforms the Live Sports Playbook

Content & streaming providers Sports teams & leagues Sports producers battling rising costs amid audience fragmentation have much to explore at this year’s NAB Show, where an extended four-day Sports …
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CTS Taps Diversified to Expand Global Playout and Distribution Capabilities

Content & streaming providers Comcast Technology Solutions has been working with the integrator to expand the Broadcast Operations Center at its Dry Creek facility in Colorado Read the full article …
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FreeWheel Launches First-of-its-Kind Context Engine

Content & streaming providers New features enable smarter ad alignment and enhanced brand safety for advertisers, improved monetization for publishers, and a better viewer experience for consumers. …
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GAM Going With CTS

Content & streaming providers NAB Show 2026 is a little over a week away, but Comcast Technology Solutions got the ball rolling with a multiyear partnership with Great American Media . GAM will …
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FreeWheel Unveils AI-Powered Context Engine to Advance Contextual Advertising in Streaming

Content & streaming providers FreeWheel has launched Context Engine , a new AI-driven capability within its Streaming Hub designed to improve ad relevance, strengthen brand safety, and unlock greater …
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How Comcast Xfinity Made Real-Time 4K, Multiview a Reality for World Cup Fans With Vito Forlenza

Content & streaming providers Sports teams & leagues The 2026 FIFA World Cup is providing a great opportunity for not only FOX Sports and Telemundo to engage fans in compelling ways but also the …
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Xfinity Delivers the Year’s Biggest Soccer Tournament in the Fastest, Highest Quality and Most Interactive Viewing Experience

Content & streaming providers Sports teams & leagues Comcast’s Xfinity today announced the launch of a feature-packed, bilingual viewing experience for summer’s most-anticipated soccer tournament …
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Comcast extends advanced features to World Cup coverage

Content & streaming providers Sports teams & leagues Tied into its support for the World Cup, Comcast said X1 customers can watch matches in its new 'RealTime4K' format, watch multiple games at the …
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Active International Deploys Comcast AdFusion to Automate and Scale Broadcast Advertising Operations

Advertising Today at the Cannes Lions International Festival, Comcast Technology Solutions (CTS) announced that Active International, the global media and corporate trade leader, has leveraged …
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