Automobile Advertising: Keeping Dealers In Alignment
Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that car from their dealership. Together, both manufacturer and dealer are working to court new car buyers...
The High-Performance Content Catalog: INSIGHTS TO GET THERE
Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium content commands top dollar because it drives more screen time. But what’s going on with the...
Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies
Do you wish you had more funds for a more robust media campaign? Do you want to explore ad tech, expand into digital, add more reach and frequency, or create additional creative? Comcast Technology Solutions recently partnered with Advertising Age to present a...
OTT Monetization: Charting Your Course
New over-the-top (OTT) video destinations are launching with such regularity that it must be an easy voyage to the promised land, right? The answer is no – it’s hard work. When it comes to monetization strategy, course correction and adaptation are the norms...
Channels are changing: Cloud-based origination and FAST
Linear television isn’t dead, but it certainly isn’t the same as it was even five years ago. As content delivery and consumption shift toward digital platforms, content owners and distributors find themselves navigating a rapidly evolving landscape. The rise of streaming services has...
May 03, 2024