Advertising is getting a lot more personal. It’s Ad Creative 2.0, where ads are not just customized for a specific region or demographic – they’re optimized at the playback level to improve the resonance with each viewer, and the revenue potential of each ad in turn.
Comcast Technology Solutions has poured decades of experience into an Ad Creative Suite that seamlessly incorporates standard finishing services, like closed captioning and ad tagging, with the latest in dynamic creative optimization (DCO) to change the way you think about ad customization.
