What’s Your Five Year Plan?
It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...
Automate disparate workflows and create broadcast-quality ad versions in near real-time
Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by as much as 35%, according to the Advertising Research Foundation. However, according to a survey by 4C...
Unique new ways to maximize classic VOD content
What’s old could be new again. From music and fashion to television and movies, culture and content have a way of coming back around and finding new audiences — especially in an age where your new favorite (and long ago canceled) show is...
CDN: Media Delivery for Gaming and Virtual Reality
Developers spend years crafting the newest games. When the next big release date comes, the last thing creators and consumers want are slow speeds and long download times. Worldwide online gaming traffic reached 915 petabytes per month in 2016 and is expected to...
Video Trends Vlog Episode 5: On Content Delivery — Getting the content to the user
How you deliver content to the user can have big implications on quality of experience. How fast, and reliably, content is delivered is often a major factor in signal interruptions, latency issues, and buffering. In episode 5 of our series, Peter Gibson, Executive...
Q&A with Allison Olien: How today’s opportunities can be tomorrow’s foundation for MVPDs
Allison Olien, Vice President and General Manager for Comcast Technology Solutions, collaborates with MVPDs and Content Providers to introduce the newest, most innovative offerings. She took some time to chat with us about how she sees the evolution of the industry for small...
Video Trends Vlog Episode 4: Content Monetization Strategies and Technologies
New features and greater interactivity add up to a richer experience for viewers – and stronger returns from your investments in content and technology. To maintain an operation that evolves with audiences, it’s important to stay centered on what experiences you want to...
Video Trends Vlog Episode 3: Go-To-Market Strategy
2019 is proving to be another huge year for the industry, as some of the biggest entertainment brands are poised to launch new streaming and on-demand destinations of their own. Where business models used to be split up more clearly between subscriber-based approaches...
Self-Service Advertising: Reimagining advertising in the U.S.
Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the United States, we typically opt for managed-solutions – a distinction changing fast due to the rise in self-serve digital platforms. Running campaigns through...
Video Trends Vlog Episode 2: Getting Nerdy With SCTE 224
SCTE 224 – known affectionately as “Scuddy 224” – refers to an expanded Event Scheduling and Notification Interface (ESNI) standard that was launched in 2015 by the Society of Cable Telecommunications Engineers (SCTE). Simply put, SCTE 224 was borne from the increased need...
Video Trends Vlog Episode 1: Live and VOD Trends
A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being served via terrestrial delivery, while still working to preserve...