Fast-Food Ads Get Faster Service
“Getting the order right” – it’s job one for every quick-service restaurant (QSR), no matter if the order is coming from the front counter, an app or service, or the drive-thru window – and no order is the same. The end results might be different on every order, but some things have got to be there every time to keep customers coming back. Every order has to be served accurately, on-time, and in the highest quality. Hmm….where’s the advertising analogy here?
Video Quality: Table Stakes for Audience Loyalty
“When consumers are paying for something or receiving video from a big-brand media company, they expect a premium high-quality experience. It has to be as good as TV, on every platform and device – and that’s our main priority in the years ahead.”...
What’s Your Five Year Plan?
It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...
Get your head in the clouds
Why Cloud TV delivers the best of both worlds for broadcasters and operators
Make “me-time” more accessible to your audience, regardless of the situation. No matter how your business sees the future, keeping pace with evolving viewing habits is critical to growing your audience. Consumers now expect the ability to curate their own viewing experiences, including...
CTS Connects: Allison Olien Talks Business Continuity
In this video, Allison Olien, VP & GM of Communication and Technology Provider Solutions, discusses the importance of business continuity for her customers and how Comcast Technology Solutions is supporting customers.
Automobile Advertising: Keeping Dealers In Alignment
Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that car from their dealership. Together, both manufacturer and dealer are working to court new car buyers...
The High-Performance Content Catalog: INSIGHTS TO GET THERE
Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium content commands top dollar because it drives more screen time. But what’s going on with...
Ad Management for Political Campaigns
Will your message reach the people who matter this campaign season?
As the calendar slips into the start of a new decade, the 2020s are poised to roar for advertisers ahead of one of the most anticipated U.S. election seasons in memory. Need proof? Check out what the industry experts are predicting. Kantar Media...
A global approach to content delivery
A strong relationship between content creator and consumer is built on reliable, consistent, playback experiences. Don’t leave your customers stranded without the connection they need to the content they love. A global world demands consumers have universal access where, and when, they want...
Video Trends Vlog Episode 6: On Virtual Channels
Content providers and programmers are always on the lookout for new ways to monetize their content. Non-linear, on-demand streaming experiences may seem to dominate the conversation, but it would be completely wrong to interpret the rise of on-demand as a consumer rejection of...
Automate disparate workflows and create broadcast-quality ad versions in near real-time
Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by as much as 35%, according to the Advertising Research Foundation. However, according to a survey by 4C...