Get your head in the clouds
Why Cloud TV delivers the best of both worlds for broadcasters and operators
Make “me-time” more accessible to your audience, regardless of the situation. No matter how your business sees the future, keeping pace with evolving viewing habits is critical to growing your audience. Consumers now expect the ability to curate their own viewing experiences, including...
Q&A with Allison Olien: How today’s opportunities can be tomorrow’s foundation for MVPDs
Allison Olien, Vice President and General Manager for Comcast Technology Solutions, collaborates with MVPDs and Content Providers to introduce the newest, most innovative offerings. She took some time to chat with us about how she sees the evolution of the industry for small...
Video Trends Vlog Episode 4: Content Monetization Strategies and Technologies
New features and greater interactivity add up to a richer experience for viewers – and stronger returns from your investments in content and technology. To maintain an operation that evolves with audiences, it’s important to stay centered on what experiences you want to...
Video Trends Vlog Episode 3: Go-To-Market Strategy
2019 is proving to be another huge year for the industry, as some of the biggest entertainment brands are poised to launch new streaming and on-demand destinations of their own. Where business models used to be split up more clearly between subscriber-based approaches...
Self-Service Advertising: Reimagining advertising in the U.S.
Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the United States, we typically opt for managed-solutions – a distinction changing fast due to the rise in self-serve digital platforms. Running campaigns through...
Video Trends Vlog Episode 2: Getting Nerdy With SCTE 224
SCTE 224 – known affectionately as “Scuddy 224” – refers to an expanded Event Scheduling and Notification Interface (ESNI) standard that was launched in 2015 by the Society of Cable Telecommunications Engineers (SCTE). Simply put, SCTE 224 was borne from the increased need...
Video Trends Vlog Episode 1: Live and VOD Trends
A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being served via terrestrial delivery, while still working to preserve...
Three industry terms to refresh and evolve in 2019
We’re well into the new year. The months ahead will be filled with messages of innovation, disruption, and . . . . well, monetization. It was actually the word “monetization” here in our office that sparked talk about some of the most overused...
The State of Digital Transformation in 2019
In 2017, we started off the year talking about the convergence of digital and broadcast workflows. It was inevitable: by bringing the consistent quality and process maturity of broadcast with the agility, reach, and monetization capabilities of digital, companies are creating, as we...
THE “RETRO LOOK” FOR ALL THE WRONG REASONS
The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming endless. Here’s the thing though: be it live streaming, linear, on-demand, broadcast, you...
VIDEO MONETIZATION MODELS: TO MAXIMIZE THE VALUE OF CONTENT, HYBRIDITY IS THE NEW NORMAL
From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content Services and Video Services, one of the surprising takeaways was that “being discovered” surpassed operational costs as the number one business challenge facing survey respondents. Along those...