See spot run the world
Partners for advertising on every screen, everywhere
The story of advertising in today’s world is a tale of incomprehensible and increasing complexity. We can look back with nostalgia at the time when ad spots were all the same size, the same length, the same broadcast format; but in today’s world of real-time media placements and creative optimization, brands need a complete end-to-end approach not just to reach the world, but also to understand, what’s working and what’s not.
Navigating Content Rights for Operators
There is no denying that Operators — MVPDs and virtual MVPDs (vMVPDs) — are in a complex place in the video value chain. The requirement to manage rights across all content providers can be overwhelming, time consuming, and expensive. The need to streamline...
Customer Connections
February 2021
Dear Valued Customers, When I started last January, I had hoped to meet most of you personally, but obviously this wasn’t possible. In place of in-person meetings, your sales and account teams have been connecting virtually to help you with your business needs...
Regionalized/Time shifted Playout, Affiliate Distribution, RSNs, and Player Entitlements
Managing a broadcast network at scale is a difficult task even for the most knowledgeable broadcaster. One of your biggest challenges is efficiently and economically creating your live channel without having to invest in unnecessary infrastructure. This is especially true if your channel...
Taking Control of Regionalization with SCTE 224
Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep viewers watching for longer, they may deliver time-delayed content across time zones and allow for...
Video Quality: Table Stakes for Audience Loyalty
“When consumers are paying for something or receiving video from a big-brand media company, they expect a premium high-quality experience. It has to be as good as TV, on every platform and device – and that’s our main priority in the years ahead.”...
What’s Your Five Year Plan?
It’s been a long quarter this week. At least around our virtual office, that’s been a general consensus pretty much all year long. It’s a feeling that gets stronger as we look a back to the beginning of the year. Remember, way back...
Get your head in the clouds
Why Cloud TV delivers the best of both worlds for broadcasters and operators
Make “me-time” more accessible to your audience, regardless of the situation. No matter how your business sees the future, keeping pace with evolving viewing habits is critical to growing your audience. Consumers now expect the ability to curate their own viewing experiences, including...
CTS Connects: Allison Olien Talks Business Continuity
In this video, Allison Olien, VP & GM of Communication and Technology Provider Solutions, discusses the importance of business continuity for her customers and how Comcast Technology Solutions is supporting customers.
Automobile Advertising: Keeping Dealers In Alignment
Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that car from their dealership. Together, both manufacturer and dealer are working to court new car buyers...
The High-Performance Content Catalog: INSIGHTS TO GET THERE
Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium content commands top dollar because it drives more screen time. But what’s going on with...