VOD Advertising: Looking Past the Upfronts
In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers and programmers. New program premieres, cancellations, and continuations are all announced to potential advertisers so that their...
OTT Monetization: Charting Your Course
New over-the-top (OTT) video destinations are launching with such regularity that it must be an easy voyage to the promised land, right? The answer is no – it’s hard work. When it comes to monetization strategy, course correction and adaptation are the norms...
Why Advertisers Should Love Server-Side Ad Insertion
Online advertising in all its forms, from banners to pop-ups to videos, generates a significant amount of revenue for both advertising agencies and media companies. Thanks to innovative technologies that are able to overcome anti-advertising tactics and better target consumers, advertising revenue continues...
Buzzwords, an End-to-End Companion
There has to be some sort of mathematical correlation between the speed of innovation within an industry, and the speed in which buzzwords lose their relevance, become distorted, or die altogether. We love buzzwords – especially with regard to complex ideas, because they...
Broadcast and OTT: The Year of Converged Workflows
The over-the-top (OTT) landscape exploded in 2016. According to SNL Kagan, there are now 978 OTT services in operation worldwide, 182 of which are from North America [1] . It doesn’t take a whole lot of prognostication to see that 2017 is going...
Leading the Collaboration of the Ad Industry
The creative ecosystem of the advertising industry is more multichannel and global than ever. Content for both traditional and emerging platforms is an increasingly complex and challenging dynamic for advertisers and agencies to navigate. We all know managing multifaceted, global ad campaigns across...
What is Live-Plus-35?
The entertainment and media industry has been aflutter about Nielsen’s plans to launch “Live-plus-35” this fall. This would entail extending the ratings window to 35 days beyond the initial live broadcasting of a TV program. Considering that today’s TV experience involves multiple devices...
Open Minds, Open Source, Open CDNs
A Content Delivery Network (CDN) is essential for any company operating in the entertainment and media space, many of which use multiple CDNs. The standard definition of a CDN is relatively simple – a collection of geographically-dispersed servers that optimize delivery of all...
A(nother) Guide to Ad Transparency
Transparency in advertising has been a very hot topic for the last few years, encompassing both financial and operational transparency. However, with many overlapping principals it can be difficult to understand the differences between the two, and more importantly, how they could impact...
Terrestrial, Satellite or Both?
Satellite cable delivery has been the standard for many years. However, recently content delivery via terrestrial “fiber” has started to shake up the industry. Depending on your location and goals, one or both may be the best option for your delivery. Read on...
Empower Your Viewers, Increase Engagement & Conversion
The number of views a video gets cannot be the sole measure of a successful campaign. HaulStars, a trusted partner of thePlatform, offers a more comprehensive experience through interactive and shoppable video technology which increases engagement and conversion for brands, publishers and content...