TO MAXIMIZE THE VALUE OF CONTENT, HYBRIDITY IS THE NEW NORMAL
From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content and Video Providers , one of the surprising takeaways was that “being discovered” surpassed operational costs as the number one business challenge facing survey respondents. Along those...
Multi-CDN Optimization: The Importance of Measuring Each and Every Stream
Accurately measuring CDN performance for every stream is important – and the numbers prove it.
One way a CDN competes for your video delivery business is by showing you data that proves that it is faster than other CDNs. Every CDN has a handful of industry reports, third-party tests, and/or head-to-head customer bake-offs that prove that at least...
The New Ad Management? Meet me in the cloud
The relationship between time-shifted viewing and advertising is shaped by the increasing power of consumer choice, and the need for processes that allow advertisers to meet customers on the customers’ timetable and device preference. For advertisers who want to reach their intended customers,...
Dead Air is Not an Option
If you’re in the business of keeping eyes glued to screens, you are responsible for delivering to a lot more devices than just the living room television. That said, not every piece of content, live or otherwise, can be delivered everywhere. The rights...
Multi-Platform? No Problem - How Content Providers Use Tech to Deliver Extraordinary Experiences
Binge-watching, as an audience behavior, speaks volumes about the value of content amidst unprecedented depth of viewer choice. We can choose from a huge variety of devices capable of displaying video of phenomenal quality and select from a vibrant and growing ecosystem of...
The Content Delivery "Network Of Networks"
Content delivery networks (CDNs) are well-established as a necessary component of today’s digital video delivery strategy. Closing the physical distance between the server and the end-user is a great way to protect the quality of end-user playback and security of the video files...
Winning the Multi-Platform Balancing Act
“Consumer mobility” isn’t just about smartphones. One of the best things about being a consumer in today’s video market is that there’s such an abundance of great stuff to watch. As companies get smarter about improving experiences and content discovery, it’s easy to...
The “anywhere” video delivery portfolio
Anyone who invests in the stock market knows that the term “diversified portfolio” is the foundation that all of our investment strategies are built upon. By spreading risk around to multiple investments, the chance of failure is massively reduced, and success can be...
How We Watch
A quick search for “OTT adoption” brings up thousands of news articles in 2017 alone. But while the news might seem to skew OTT, how are audiences really watching? Below, we take a look at the broadcast and digital trends from the year...
Ad Distribution: The Performance Model
Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of serving a multi-platform consumer landscape and the mounting expenses of producing top-quality video spots. Just like...
Centralize Production Services for Better Results
Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or versioning requirements. For example, the needs of a national campaign with a variety of ad spots would...