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Blog

  • MIKE DIFERDINANDO
  • November 11, 2019

Unique new ways to maximize classic VOD content

What’s old could be new again. From music and fashion to television and movies, culture and content have a way of coming back around and finding new audiences — especially in an age where your new favorite (and long ago canceled) show is...
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Content Providers
  • May 23, 2019
Video Trends Vlog Episode 1: Live and On-Demand Trends
A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being served via terrestrial delivery, while still working to preserve...
Content Providers
MVPDS and Global Operators
  • Philip Voelker
  • March 27, 2019
Three industry terms to refresh and evolve in 2019
We’re well into the new year. The months ahead will be filled with messages of innovation, disruption, and . . . . well, monetization. It was actually the word “monetization” here in our office that sparked talk about some of the most overused...
Advertisers
Content Providers
MVPDS and Global Operators
Technology Providers
  • Philip Voelker
  • March 12, 2019
The State of Digital Transformation in 2019
In 2017, we started off the year talking about the convergence of digital and broadcast workflows . It was inevitable: by bringing the consistent quality and process maturity of broadcast with the agility, reach, and monetization capabilities of digital, companies are creating, as...
Content Providers
MVPDS and Global Operators
  • Philip Voelker
  • March 6, 2019
THE “RETRO LOOK” FOR ALL THE WRONG REASONS
The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming endless. Here’s the thing though: be it live streaming, linear, on-demand, broadcast, you...
Advertisers
  • Philip Voelker
  • January 31, 2019
TO MAXIMIZE THE VALUE OF CONTENT, HYBRIDITY IS THE NEW NORMAL
From the research that comprises our recent paper Survive and Thrive: The Changing Environment for Content and Video Providers , one of the surprising takeaways was that “being discovered” surpassed operational costs as the number one business challenge facing survey respondents. Along those...
Advertisers
Content Providers
  • Andrew Bray, Senior Technical Partnership Manager
  • November 23, 2018
Comcast Technology Solutions Certified Partners Program
Video standards and customer expectations are constantly evolving and new technology solutions are required to stay competitive. There are more than a dozen platforms on which consumers watch video, each with support for varying video streaming, caption, and digital rights management (DRM) formats,...
Advertisers
Content Providers
MVPDS and Global Operators
Technology Providers
  • Philip Voelker
  • October 24, 2018
Broadcast Quality? It's Still a Thing.
What has a stronger impact on an audience’s perception – a great experience or a singularly awful one? In a world where every viewer is also a social media publisher in their own right, we could certainly point out the consequences of poor...
Content Providers
  • Philip Voelker
  • August 30, 2018
The Changing Environment for Content Providers
We recently partnered with Broadcasting & Cable and TV Technology to sponsor a new research paper called “Survive and Thrive: The Changing Environment for Content and Video Providers.” For this paper, the survey targeted technology managers who are responsible for the implementation of...
Content Providers
  • Evan Vernon, Director of Project Management
  • August 29, 2018
Your Player: How Fast to First Frame?
Did you “like” or “dislike” a video this week? Watching video is an emotional experience. Sure, most programming is supposed to be – your favorite program, a riveting news piece, or even a lousy movie will all elicit a specific feeling, but even...
Content Providers
  • Allison Olien, Executive Director and General Manager
  • August 20, 2018
Origination Overview
Channel origination has come a LONG way in just the last two decades. Allison Olien, Executive Director at Comcast Technology Solutions, provides a peek behind the curtains to see what video delivery used to be like, how it looks today, and where it's...
Content Providers

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