Partner Spotlight: Penthera
TV Everywhere (TVE) is the hot new feature in the pay TV industry. Penthera and thePlatform are adjacent technologies that, in combination, are enabling a great streaming and download experience for Video-on-Demand (VoD) content.
From individual TV show-focused apps to broader TV genre-focused apps to all encompassing TV apps, distributors and programmers are all rolling out products that deliver their digital content to smartphones, tablets, game consoles, and smart TVs.
Mobile devices are at the center of TVE. Between 2011 and 2012, consumers increased their video consumption on mobile devices by 100%.
There is one more big challenge: TV Everywhere is not really everywhere, is it? To use a streaming video app, you need to be in range of a high-quality (ideally free) Wi-Fi broadband connection. Sure, you can stream over cellular/LTE, but is it really worth burning through your monthly data plan to watch that cat video?
Penthera’s Cache&Carry software solution solves this problem. It is designed so users can program mobile devices to download movies during overnight hours when a Wi-Fi connection is available. If a subscription service has negotiated for download rights, users can also arrange to automatically download episodes of their favorite shows, as soon as they become available. Penthera’s technology is the product of years of research and development by computer scientists from leading universities. It is covered by ten issued U.S. patents. Leading brands have used the software to deliver petabytes of video, including millions of TV/movie downloads worldwide. Penthera’s customers include TV distributors, cable networks, device manufacturers, and video producers who are now offering thousands of consumers the ability to download-to-go.
Read more about Penthera’s Cache&Carry.