Our ecosystem

Professional sports organizations can now combine their global streaming and media operations, live in-venue experiences, and personalized fan relationship building into one comprehensive, centralized solution. Learn how Comcast’s strength and experience in top-tier sports programming blends with advanced AI and analytics to reach fans at every game, through every device, anywhere in the world.

three phone screens with sports apps shown

Own the fan relationship

Turn your “ghost fans” into known fans 

Comcast Sports360 unifies everything from ticketing, venue, D2C programming, commerce, and partner signals into one record.  

The app-driven experience is not an a la carte add-on – it’s an integral part of an entire relationship ecosystem that creates “portable loyalty,” bringing sports programming, live events, and brand merchandising into centralized control. Fans feel like a valued part of the team as a thriving community grows around the love of the game, the organization, and the players.  

  • Convert moments into owned experiences through value exchange (access, status, benefits) 
  • Power membership tiers, entitlements, and personalized lifecycle journeys 
  • Employ advanced localization tools that bring the action to fans not just on the devices they prefer, but also in their language  
  • Offer wayfinding tools that follow fans at live events – find your parking place, find your seat, find your way around the ballpark 
  • Strengthen retention and repeat behavior across seasons, events, and properties 
A list of all Comcast Sports360 features including: Ticketing, Loyalty, Identity, Preferences, Commerce, Mobile Experiences, Live streaming, Highlights, social content, multiscreen viewing, sponsor experiences, targeted offers, subscriptions, advertising,

Data & AI

A unified core across fan touchpoints 

Comcast’s maturity as a leader in media-focused AI/ML provides organizations with rich contextual intelligence that creates benefits across the board – to the team, to the fans, to sponsors, and to advertisers.

  • Create a governed, consented fan identity spine across every touchpoint, using fan behavior to power relationship tiers, entitlements, personalize offers, and inform business decisions 
  • Unify ticketing, venue, digital, D2C, commerce, and partner signals into one record 
  • Reduce duplication and “unknown fans” by linking behavior to identity over time 
  • Offer fans ways to get the information they’re looking for with agentic tools that they can talk to 
  • Enable segmentation and activation with a single source of truth 

D2C streaming

Quality and reliability at scale 

From standard league play to global Olympic-level events, Comcast Technology Solutions has the experience, reach, and expertise to deliver live sports content at the highest levels of quality and reliability.

Monetize your content rights across on-demand (AVOD, SVOD, TVOD), live events, linear and FAST channels, OTT services, and syndication

  • Rules, rights, and policy management 
  • Robust commerce tools, including store fronts, subscriber/user transactions, and server-side ad insertion (SSAI) 
  • Content/asset management, playout, and performance analytics 
  • VideoAI™ for contextual advertising, AI/ML-driven experiences, and rich metadata generation 

 Gain a clear understanding of how content is performing across your growing fan base

Contextual advertising tools make the game more valuable to consumers and sponsors

Learn more about the Cloud Video Platform

Live origination & playout

You're only live once

Comcast’s experience in regional and global live programming is trusted by pro sports around the world to satisfy viewers at the highest scale.

Deliver directly to end users

over OTT streaming, simulcast, and event-based channels, or to your distribution affiliates over traditional broadcast infrastructure (satellite uplink, fiber transport, IP) 

Live events origination

a complete end-to-end service includes signal acquisition, post-production services, content processing, and enables multi-CDN distribution 

CTS SportsHub

our live operations backbone, organizations add operational capacity to expand into new channels and events without adding headcount or building their own control room

Comcast’s expertise

results in top-tier, trusted live events, with the flexibility and proven infrastructure to meet the unique needs of every sporting event

Take a deeper dive into Live Events Origination

Turn your ghost fans into known fans

Chat with our team

Explore more of our video solutions

Cloud Video Platform

Ingest, transcode, and manage live and on-demand video with analytics, security, and scalable cloud workflows. Includes VideoAI, our comprehensive framework for AI/ML in video.

Content Delivery Network

Deliver high-quality streaming and gaming experiences globally with Comcast’s modular, multi-CDN suite—fast, secure, and fully managed.

Linear Rights Management

The industry standard for normalizing metadata to enable advanced advertising and accurate, rights-compliant playback and programming guides.

Managed Channel Origination

Our managed channel origination solution helps content providers and MVPDs simplify content origination for linear, streaming, OTT or TV Everywhere.

VideoAI

Discover VideoAI by Comcast Technology Solutions. Leverage AI/ML tools for streamlined video workflows, enhanced advertising, and fresh new experiences.