The video business is a convergence of more than just broadcast and digital deliveries. It’s also where our “information economy” and “relationship economy” converge.
This guide looks at the need to serve unique, trusted experiences that keep people watching across every screen, every type of destination. To accomplish this at scale – and apply more focus to content strategy and performance, brands are adopting new innovations to simplify, centralize, and take back control.
The business of video on demand (VOD) is all about making your destination and content offerings relevant and valuable to each consumer. That’s a tall order in an industry that operates in a climate of unprecedented levels of customer choice, competition, and complexity of delivery. Success comes through creating a relationship with audiences that evolves right along with them.
Move your service to a higher priority with viewers by demonstrating a keen awareness of what your goals truly are:
Does your long-term strategy hinge on gaining a rapid ROI?
Does your operating capital provide the flexibility for heavy experimentation with introductory pricing?
Keeping engagement high and churn low is an obvious and constant assumption across the board; does your technology enable you to test new approaches?