Make it easier to build experiences consumers keep watching, and then provide them superior service and content recommendations.
The business of video on demand (VOD) is all about making your destination and content offerings relevant and valuable to each consumer. That’s a tall order in an industry that operates in a climate of unprecedented levels of customer choice, competition, and complexity of delivery. Success comes through creating a relationship with audiences that evolves right along with them.
Move your service to a higher priority with viewers by demonstrating a keen awareness of what your goals truly are:
Does your long-term strategy hinge on gaining a rapid ROI?
Does your operating capital provide the flexibility for heavy experimentation with introductory pricing?
Keeping engagement high and churn low is an obvious and constant assumption across the board; does your technology enable you to test new approaches?
A mature OTT monetization strategy will likely emphasize one of the above “big three” models, but a creative hybrid approach can really pay off, too:
Subscribers might be fine with the judicious use of advertising in some instances.
TVOD has demonstrated value as an effective first-tier relationship that segues into an SVOD subscription with a more reliable revenue stream.
Audiences can respond to a hybrid approach that combines ad-supported and subscription components to offer more choices and cost savings to consumers.
A successful monetization strategy is anything but static. It has to be built on a foundation that allows for scalable quality and highly informed trial-and-error. Comcast Technology Solutions can help you maintain focus on what matters most: lengthening and strengthening every audience relationship.