Ensure ad delivery with server-side ad insertion.

Server-Side Ad Insertion (SSAI), also known as ad stitching, addresses the major challenges facing client-side advertising — ad blockers, platform integrations, and an uninterrupted user experience. 


Server-Side Ad Insertion (SSAI) from Comcast Technology Solutions ensures the delivery of video ads to players, even with ad blockers turned on, by dynamically inserting ads into the content stream on the Cloud Video Platform server side.

Comcast Technology Solutions’ Cloud Video Platform supports both client-side and server-side ad insertion. SSAI for live or VOD content is built right into our Cloud Video Platform, enabling users to easily switch SSAI “on” in the ad policy configuration. You can combine video management system business rules and existing ad policies to efficiently protect and monetize content.

Why Comcast Technology Solutions SSAI?
Auto Ad-Decisioning

If our Cloud Video Platform detects a VPAID ad, it will automatically switch to client-side ad insertion to make sure the ad is served.

Ad Ops Tools

Ad ops tools provide a debug mode that you can use while testing integration with any end point.

Platform Agnostic

We’ll work with your preferred CDN and VAST-compatible ad server.

Ad Quality Control Tools

Set minimum creative standards, blacklist/whitelist creative, and the Cloud Video Platform will ignore ads with insignificant resolution, audio, and other quality standards.

Learn more about Server-Side Ad Insertion.