Content providers around the world leverage our experience and technology through a suite of services that bring channel creation, acquisition, origination, delivery, and management into the future of multi-platform video. We help them get the most value out of their content.
Programmers and providers now have tremendous flexibility in how they can augment and differentiate their content offerings while also getting them to every screen on time, accurately, and in the highest quality. Linear experiences through Comcast Technology Solutions, whether fully managed or self-serve solutions, provide unique advantages to viewer retention and monetization efforts:
- Maintain and grow Viewership: Broadcasters align new shows with existing high-performing ones for a reason: people will stick with a channel if they like what they’re watching. Expanding your presence with linear channels is also a great way to add depth and choice for viewers.
- Always-on advertising: With VOD experiences, ads aren’t presented until someone chooses a specific program. Linear provides a reliable stream of revenue opportunities with ads interspersed throughout the content for a channel that’s found “a niche to scratch” – an audience to grow.
- Streamlined operations: It’s easier than ever before for content providers to manage linear operations, even as regional destinations become more unique and device ecosystems get more complicated. You can command and control everything seamlessly – and apply more focus to the experiences you want to serve.
How viewers exercise the unprecedented levels of choice, whether as VOD or linear, revolves around people choosing what program to watch, or what channel to be served. It’s here in this space that Comcast Technology Solutions is giving content providers better ways to be the preferred choice on either side of the coin, whether they’re acquiring and delivering media feeds, or creating a custom channel by utilizing their own VOD assets in creative new ways.