Comcast Integrates AdFusion, Storyteq for Omnichannel Ads
In advance of the Cannes Lions International Festival of Creativity 2024, ComcasComcast Integrates AdFusion, Storyteq for Omnichannel Adst Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution is designed to help brands enhance their ad operations and creative processes across online video, linear TV, and other digital channels.