Comcast Technology Solutions unveils new integration for centralized advertising campaign management across digital and linear tv audiences
New integration between Comcast Technology Solutions (CTS) and Innovid delivers a unified workflow, quality control, performance analysis, and omnichannel optimization of video ads
DENVER – March 30, 2021 – Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform...
thePlatform Takes On Video Sourcing Challenge for Pay TV Providers
Announces general availability of Unified Ingest Service for set-top boxes and other devices Capability, currently used to support more than 20 million pay TV subscribers, is now widely available to cable, telco, and satellite providers worldwide SEATTLE – In today’s market, pay TV...
Co-CEO, Marty Roberts talks to FierceCable about TV Everywhere at INTX
thePlatform Co-CEO, Marty Roberts, talked with FierceCable’s Mike Dano yesterday at INTX about TV Everywhere: The cable industry’s TV Everywhere business is finally starting to shed the awkwardness that hobbled its initial launch efforts, according to thePlatform’s co-CEO Marty Roberts. However, one major...
thePlatform Tapped as Central Video Publishing System for shomi
Provides back-end video management for Canadian subscription video-on-demand service Seattle, WA – thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced that it is providing back-end video management services for shomi™, the new subscription video-on-demand service, launched in...
thePlatform Selected as Central Video Management System for “Stan”: Australia’s Premier Subscription Video-on-Demand Service
Stan, the Joint Venture between Nine Entertainment Co. and Fairfax Media, taps thePlatform’s mpx to Power New Streaming Service Seattle, WA – thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today announced that it has been selected by Stan...
Comcast AdDelivery Launches Solution for Inserting TV Ads Into Both Linear And Video On Demand TV Programming
Denver, CO The Comcast Wholesale™ division of Comcast Cable has developed a new solution to support advertising placements into both linear and video on demand (VOD) television programming. Accomplished by integrating the workflows of its Comcast AdDelivery™ and VOD content aggregation and delivery...
NCTC Renews Multi-year Agreement for HITS® National Authorization Service (NAS)
Lenexa, KS Now Wholly-Owned by Comcast Wholesale™, Latest Investments in NAS Support uDTA Conditional Access, Multi-room VOD & DVR Viewing The Comcast Wholesale division of Comcast Cable, and the National Cable Television Cooperative (NCTC) today announced the renewal of a multi-year agreement for...
Comcast AdDelivery and Adstream Join Forces to Build a Global Footprint for Ad Delivery
Denver, CO Will Enable Global Brands to Distribute and Track Ad Assets In Real-Time Both Internationally and Domestically (Denver, Colo)– April 8, 2014 – The Comcast AdDelivery service, part of Comcast Wholesale's portfolio of services, and Adstream, a global provider of digital advertising...
Comcast Wholesale Awarded Gold Level Performance Excellence Award From Boeing
Centennial, CO Comcast Wholesale today announced that it has received a 2013 Gold Level Boeing Performance Excellence Award. Comcast Wholesale maintained a Gold composite performance rating for each month of the 12-month performance period, from Oct. 1, 2012, to Sept. 30, 2013. The...
UP Selects Comcast Wholesale for Multiplatform Content Delivery
Atlanta, GA Comcast Wholesale is now providing network origination & transmission and VOD programming delivery services Atlanta, GA and Denver, CO, December 19, 2013 – UP, America's favorite network for uplifting entertainment, has selected the Comcast Wholesale™ business unit's Comcast Media Center™ (CMC™)...
Todd Porch Named VP & GM of Comcast AdDelivery™
Denver, CO Yahoo! And Nexstar Veteran to Oversee Platform Delivering Video Assets for Over 10,000 Agencies and Advertisers to Majority of All U.S. Media Outlets Todd Porch, who has overseen digital advertising solutions provided by such industry leaders as Yahoo!, Nexstar and Broadcast.com...