Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising to the On-Demand Living Room
New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically, Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video
Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution that will...
VME Selects Comcast Wholesale's Content Solutions Unit For VOD Distribution
New York City, NY Peep, Dibo, and many more now available on Comcast Media Center’s VOD distribution platform Vme Media Inc. announced today that it has selected Comcast Media Center’s (CMC) Content Solutions unit to manage and deliver video on demand (VOD) programming...