FreeWheel Launches First-of-its-Kind Context Engine to Deliver Scaled, AI-Driven Contextual Targeting Globally Across Premium Video

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, precision, and scale.

Context Engine, which is integrated into FreeWheel Streaming Hub and powered by Comcast Technology Solutions’ VideoAI, combines computer vision, machine learning, and generative AI to analyze millions of hours of premium video content and assign contextual segments and keywords from closed captions and visual signals.

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