Webinar
From hype to impact: Where AI is delivering real value in TV advertising
September 24, 2026
AI has dominated industry conversation for a few years now. For media, entertainment, and advertising teams, the question has changed from whether to use it to where it creates real value.
In this session, our panel works through the parts of the business where that question gets tested every day: content operations, metadata, contextual advertising, and measurement. They also talk about what it takes to move AI out of the pilot phase and into production.
What you'll hear
- Where AI is already improving content operations and metadata workflows
- What AI means for contextual advertising on TV
- How measurement and attribution are evolving, and what that means for buyers and sellers
- What agentic workflows could look like on both sides of the ad transaction
- Why transparency and trust shape how fast teams can adopt AI
- What separates AI projects that reach production from the ones that stall in pilot
Please note, the views and opinions expressed by the panelists are their own and do not reflect any official policy or position of Comcast.
