Measuring what matters: A panel on TV ad measurement

What does good measurement mean when a campaign runs across CTV, linear, digital, and a growing number of screens? Advertisers want proof of outcomes. Broadcasters and platforms need to deliver that proof without losing the trust, quality, and simplicity that make premium video worth buying.

At the Comcast Technology Solutions (CTS) and Broadpeak Executive Forum, a panel of broadcasters and ad tech leaders took on that question directly. Fill out the form to watch the full session.

What the panel takes on

• How the definition of "good measurement" changes once CTV, AI, and fragmented viewing enter the picture
• Where data helps prove performance, and where context and human judgment still matter
• How to show advertisers outcomes without making the buying process more complicated
• What broadcasters and operators need to agree on for measurement to earn trust across the market

Frequently asked questions