Video

Beet.TV Series: Automation & Partnership Key To Future TV

Resource

New TV capabilities promise ad buyers new abilities like household targeting, frequency-capping and advanced reporting all the way to purchase outcomes.

But, to get there, the industry is currently in a phase of stitching together a still-proliferating range of viewing services and buying options.

In this video interview with Beet.TV, Kevin Lemberg, Head of Partnerships for Advertising Solutions at Comcast Technology Solutions, says, to improve matters, the industry needs to come together and use technology.