| November 13, 2020

From the big screen to the small screen: How one customer made the multi-platform digital transformation

Thank you to all of our attendees, speakers, and partners for making the inaugural CTS Connects Summit an amazing three days of industry insights! Weren’t able to join us live? Catch our From the big screen to the small screen: How one customer made the multi-platform digital transformation.

Today, the big screen can be the 72” screen in the living room, and the small screen is a 5” phone – and consumers expect to access their content of choice anywhere, and at any time, regardless of which device they happen to be using. This means broadcasters and operators alike are undergoing a digital transformation.

That’s why a digital first, multi-platform service is necessary to enable operators, broadcasters and content providers to move their entire TV platform to the cloud. Multi-platform because digital transformation is about more than just online TV, and digital first, because baking online TV in at the core of your TV strategy is necessary to unlock the full benefits of digital transformation.

Phil Miller, Director, Technology, Comcast Technology Solutions and Dimitris Paouris, Deputy Director, TV Systems & Services, OTE S.A. explore how to:

  • Build an end-to-end flexible, scalable and reliable solution
  • Take advantage of Cloud TV reference architecture to get to your audience faster than ever before
  • Converge broadcast and OTT systems to drive savings and operational efficiencies
  • Enabling business model differentiation, such as blending advertising and commerce monetization, that’s out of reach of general-purpose e-commerce platforms

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