Contextual targeting with fewer cookies
With changing privacy regulations and the deprecation of third-party cookies, big changes in the industry have caused advertisers to evolve their targeting methods, including contextual targeting – which is increasing in prominence as a leading tactic to improve the results of brand-aligned advertising. As privacy concerns remain top of mind, this panel will discuss contextual technology, campaign decisioning, and challenges in application.
Paul Claussen, director of product management for Comcast Technology Solutions, moderates a panel of experts for a conversation you don’t want to miss.
Bob Bress, Head of Data Science, FreeWheel
Dan Cohen, Head of Advertising Technology, Sky
Faisal Ishtiaq, Executive Director, Machine Learning, Comcast TPX