LBB speaks to the EVP of measurement and impact about how she’s teaching the industry to “handle hard better”, ushering in a new era of measurement, and how analytics can bolster creativity.

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Denver, CO

Will Enable Global Brands to Distribute and Track Ad Assets In Real-Time Both Internationally and Domestically

(Denver, Colo)– April 8, 2014 – The Comcast AdDelivery service, part of Comcast Wholesale's portfolio of services, and Adstream, a global provider of digital advertising...

Doug Johnson was answering emails at the Miami East hotel on May 30 when his phone rang with the call he had been awaiting for more than two months: Major League Baseball was taking over San Diego Padres’ television broadcasts the next day...

Nicole Bucala, vice president and general manager, Comcast Technology Solutions foresees a big increase in the value of big data analytics within the firm. The use of insights from structured and unstructured data will not only be of interest to analysts, the value...

Lenexa, KS

Now Wholly-Owned by Comcast Wholesale™, Latest Investments in NAS Support uDTA Conditional Access, Multi-room VOD & DVR Viewing 

The Comcast Wholesale division of Comcast Cable, and the National Cable Television Cooperative (NCTC) today announced the renewal of a multi-year agreement for...

Denver, CO

The Comcast Wholesale™ division of Comcast Cable has developed a new solution to support advertising placements into both linear and video on demand (VOD) television programming.  Accomplished by integrating the workflows of its Comcast AdDelivery™ and VOD content aggregation and delivery platforms...