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Measuring the Immeasurable
JOSH ARENSBERG, VICE PRESIDENT Media technology is evolving so quickly that it’s increasingly difficult to take a clear picture of your content’s performance. To complicate things further, advances …
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Relationship Advice for Strong Media Technology Partnerships
JOSH ARENSBERG, VICE PRESIDENT Great content delivered through an extraordinary viewing experience is the key to lasting audience love, and the primary mission of every content provider. To maintain …
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Blog
Four Megatrends That Will Shape Your Media Technology Strategy
JOSH ARENSBERG, VICE PRESIDENT It almost goes without saying that staying ahead of the current trends in media technology is imperative to success. As a 25+ year media and entertainment veteran, I’ve …
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Live sports video: A winning playbook for content delivery and management
For streaming, broadcasting, or advertising, live sports represent some of the most exciting and most complex events to manage — and some of the most lucrative, particularly when it comes to breaking …
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Ad creative production: Centralize or decentralize?
The shift from traditional advertising models to more diverse, digital-focused strategies has brought brand marketers to an interesting crossroads: the choice between centralized production, which …
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Managed Terrestrial Distribution gets more channels, more HD, and more value to customers and operators alike
It’s been three years since MVPDs accommodated the big 5G spectrum reallocation, and three years since we started helping companies to answer the question, “what would it look like to move our …
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Sports content, AI, and advertising: Lessons from 2024 and predictions for 2025
With 2025 well underway, it’s the perfect time to reflect on how the media and entertainment industry measured up to our predictions from last year . The verdict? Many of our experts’ forecasts were …
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Global Advertising: the connected, collaborative ecosystem
Philip Voelker Turns out, global events present tremendous learning experiences for advertisers. In this business, thoughts about “agility,” “time-to-market,” and “personalization” are used every …
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A new ground game for broadcasters?
Philip Voelker The 2020’s have been a decade of big changes, but for broadcasters and MVPDs it’s already been a time of particular transformation. Last year saw the reallocation of C-band spectrum …
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Channels are changing: Cloud-based origination and FAST
Linear television isn’t dead, but it certainly isn’t the same as it was even five years ago. As content delivery and consumption shift toward digital platforms, content owners and distributors find …
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