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The “Retro Look” For All The Wrong Reasons
Philip Voelker The sheer quantity of quality video out there makes it a fantastic time to be an advertiser or agency. So many new devices, new audiences… the possibilities are literally becoming …
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Three industry terms to refresh and evolve in 2019
Philip Voelker We’re well into the new year. The months ahead will be filled with messages of innovation, disruption, and . . . . well, monetization. It was actually the word “monetization” here in …
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Video Trends Vlog Episode 1: Live and VOD Trends
A consistently fresh blend of live and on-demand content puts businesses on a strong path to attract viewers and keep them engaged. We’re seeing a shift in the industry where more content is being …
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Video Trends Vlog Episode 2: Getting Nerdy With SCTE 224
SCTE 224 – known affectionately as “Scuddy 224” – refers to an expanded Event Scheduling and Notification Interface (ESNI) standard that was launched in 2015 by the Society of Cable …
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Tiered encryption solutions are becoming increasingly important to bandwidth monetization
Allison Olien, Senior Director Perhaps no one can appreciate the accelerated pace of change better than independent cable systems, many of whom can trace their businesses back to the “CATV” - …
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The growing demand for aligning ad delivery technology with marketing strategy
Todd Porch, Vice President, International A study conducted last year by the CMO Council found a growing trend among marketers to ensure their technology decisions align properly with their company’s …
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Making the most of your voice service
Allison Olien, Senior Director Since the launch of Voice over IP (VoIP), most providers have offered MVPDs bundled voice products, meaning that they sell voice services as an attractive white label …
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How important is service in ad distribution?
Jeff Swanson, Senior Director As the technology and business models for ad distribution continue to evolve, there’s a growing trend toward self-service. The convenience makes sense; you can upload …
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CE trends drive market demand for outsourcing video origination
Bill Calton, Executive Director, Finance It doesn’t seem that long ago that creating video content and originating it were closely intertwined, with few processes standing between a TV show and its …
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Today’s TV Requires an Assortment of Ways to Consume Content
Joanna Mullally In order to deliver today’s TV – an ‘every screen’ experience that lets viewers watch on whatever, wherever, and whenever it is most convenient – a media company needs to provide …
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