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Device management vs. stream concurrency: the shift from device control to stream intelligence

Table of Contents In this blog, you will learn:     The difference between device management and stream concurrency management , and why they solve different problems.   Why device limits and …
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The Outlook for Programmatic Advertising

Todd Porch, Vice President, International Programmatic advertising on television is rapidly moving beyond the “proof of concept” stage to a viable reality.  In the first quarter of 2015, programmatic …
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Self-Service Advertising: Reimagining advertising in the U.S.

Richard Nunn | Vice President and General Manager Self-service advertising models are bringing transparency, control and efficiency to the forefront of the international market. While here in the …
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Getting a Super Bowl performance out of your ad management system is getting super important

Eric Millington As TVNewsCheck recently observed, in the months leading up to the Super Bowl fans are focused on which teams will play the big game, while chatter amongst marketing and advertising …
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Assessing customer demand for 4K

Allison Olien, Senior Director One of the challenges facing cable MSOs and other MVPDs (multichannel video programming distributors) is determining whether customer demand for 4K (Ultra HD) …
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Demand for DAI growing across linear and VOD TV platforms

Todd Porch, Vice President, International As Light Reading’s Alan Breznick observed last month, there are a number of signs that dynamic advertising insertion (DAI) is beginning to take off.* A …
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Video quality is becoming an essential ingredient in brand loyalty

Bill Calton, Executive Director, Finance A number of factors are contributing to the increased importance of a video viewer’s quality of experience (QoE) to brand loyalty. First, a growing number of …
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Your ad management platforms - can they pass the cybersecurity test?

Patrick O'Connor If you have watched any news in the past few months, you know that cybersecurity is a hot topic – and a top priority for 2015. Even before the cyber attack against Sony Entertainment …
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VOD - Monetizing Content From The C3 Window To D4

Renee Ingenito, Executive Director In a time not too long ago, monetizing content was easier. Linear content was broadcast, ratings were taken, commercials were aired, and money was made. In just a …
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Today’s TV Requires Advanced Advertising

Joanna Mullally Generating revenue is a must for any successful business, and a pay TV business is no exception. In recent years, new technologies have not only spurred changing TV viewing habits – …
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