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Leading the Collaboration of the Ad Industry
Laura Durkheimer, Director The creative ecosystem of the advertising industry is more multichannel and global than ever. Content for both traditional and emerging platforms is an increasingly complex …
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March “Ad-ness”
Chris Corlett, Account Manager The craziest annual college basketball tournament has commenced! College basketball’s premier tournament is exciting because of its unpredictability; with 68 teams …
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Taking Control of Regionalization with SCTE 224
Andy Warman Media and entertainment companies around the world deliver content to all screens that spans multiple time zones and regions. To create a more compelling viewing experience and keep …
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Finding the signal: What social media data reveals about fan engagement in sports
Social media data has become one of the most important ways sports organizations understand fan engagement. But as the volume of data has exploded, clarity has become harder and harder to find. In …
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CDN: Media Delivery for Gaming and Virtual Reality
Mike DiFerdinando Developers spend years crafting the newest games. When the next big release date comes, the last thing creators and consumers want are slow speeds and long download times. Worldwide …
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Why mobile should drive your CDN strategy
MIKE DIFERDINANDO A strong relationship between content creator and consumer is built on reliable, consistent, playback experiences. Don’t leave your customers stranded without the connection they …
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The High-Performance Content Catalog: Insights to get there
Phil Voelker Media destinations are largely defined by what’s in their catalog of content, but what really matters is what audiences are actually watching. It’s an obvious statement that premium …
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Automobile Advertising: Keeping Dealers In Alignment
Phil Voelker Automobile manufacturers advertise the experience of driving and using a car. Automobile dealers do too, but more importantly they advertise the experience of buying and owning that car …
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Harness the full capabilities of the marketplace with advertising automation
MIKE DIFERDINANDO Today, brands debate whether to prioritize broadcast or digital video channels in their advertising campaigns. But why choose? A blended, multichannel, strategy can increase ROI by …
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Ad Management for Political Campaigns
Michael DiFerdinando Will your message reach the people who matter this campaign season? As the calendar slips into the start of a new decade, the 2020s are poised to roar for advertisers ahead of …
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